Fair Index

What is the perception of your Corporate Social Responsibility actions?

A company’s commitment to social and environmental initiatives greatly affects its reputation, brand image, and consumer choices.

The Fair Index, designed with Onde Alte, helps you monitor and evaluate your Corporate Social Responsibility initiatives (CSR) and reveals the sentiment and perception of both your clientele and the general audience.

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Benefits and new growth opportunities

From holistic to granular

The Fair Index will help you evaluate the communication of your brand and the perception of the community regarding the 17 SDGs (Sustainable Development Goals).
You can track the perception of your company from various points of view:

Environmental
Inclusivity
Sustainability
Social Enterprise

Evaluate the impact of your commitment

With our Index, monitor when customers discuss your social and environmental initiatives online. Whenever something related to your CSR actions are published, our technology will immediately detect the degree of awareness and appreciation.

Monitor the effectiveness of your communication

Easily discover if your communication efforts have been recognised:

Is my audience aware of my initiatives?
Do my clients understand our commitment?
Are there any gaps that emerge in conversations?
Are there any issues that we should address in further detail?

Share your efforts

CSR initiatives are highly evaluated by clients, prospects, and stakeholders.
Share your Fair Index on your website, platforms, and apps.

Explore all our proprietary KPIs

Monitor the satisfaction of visitors and customers across territories and business

Measure, evaluate and benchmark the gender inclusivity of your territory or business

A single KPI to measure the popularity of any place and territory

Examine the perception of your Corporate Social Responsibility actions with our Fair Index

Seamlessly monitor and evaluate the wellbeing of your tourism destination

Measure and benchmark the effectiveness of your sustainability initiatives to make your destination more ecological, inclusive and sustainable

Trusted by the best tourism destinations and companies

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Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.
Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

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A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.
Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group

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Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.
Stefan MarchioroDirector of Visit Veneto

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We had a 50% cost saving in qualifying new opportunities.
Sales DirectorJLL, Commercial real estate | Property investment

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Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.
Cristina BergonzoManager, Tourism Observatory of Piedmont Region

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We cut time-to-market by half by pinpointing where to effectively distribute our products
Marketing DirectorGlobal food & beverage brand

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This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.
Sophia QuintHead of Market Research, visitBerlin

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D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.
Bruno Berteroformer Marketing Director PromoTurismoFVG

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D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.
Pierangelo RomersiDirector of Visit Emilia

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Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.