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Travel Barometer

What is the wellbeing of your destination?

Seamlessly monitor and evaluate the wellbeing of your tourism destination.
The Travel Barometer is a proprietary KPI based on the sentiment, the content volume and the digital presence of the points of interest in your territory, today and in the last two years.

Data shows there is a strong correlation between online reviews with tourism flows, overnight stays, hotel reservations and flight bookings – all factors to measure and evaluate the wellbeing of your destination.

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travel barometer

Benefits and new growth opportunities

Comprehensive overview

The Travel Barometer KPI helps you gain a reliable and comprehensive overview of the travel industry in your destination, as it combines quantitative and qualitative elements.

Compare performances

Why is your destination performing worse than in past years? How is your situation compared to competing destinations?
At a glance, compare the wellbeing of your destination against the national average or a competitor destination – the ideal starting point to define and evaluate your tourism strategies.

Seamless integration

The Travel Barometer KPI is suitable for any type of destination: specific territories, regions and entire countries that seamlessly want to evaluate traveller trends and sentiment.
It can be directly integrated into any existing business intelligence platform through our API and it is available on D / AI Destinations.

Discover our proprietary KPIs

Trusted by the best tourism destinations and companies

Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto

We had a 50% cost saving in qualifying new opportunities.

Sales DirectorJLL, Commercial real estate | Property investment

Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region

We cut time-to-market by half in pinpointing where to distribute our products.

Marketing DirectorGlobal brand food & beverage

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin

D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG

D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia

Check your destination’s wellbeing

Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.