Travel Barometer
What is the wellbeing of your destination?
Seamlessly monitor and evaluate the wellbeing of your tourism destination.
The Travel Barometer is a proprietary KPI based on the sentiment, the content volume and the digital presence of the points of interest in your territory, today and in the last two years.
Data shows there is a strong correlation between online reviews with tourism flows, overnight stays, hotel reservations and flight bookings – all factors to measure and evaluate the wellbeing of your destination.
Benefits and new growth opportunities
Comprehensive overview
The Travel Barometer KPI helps you gain a reliable and comprehensive overview of the travel industry in your destination, as it combines quantitative and qualitative elements.
Compare performances
Why is your destination performing worse than in past years? How is your situation compared to competing destinations?
At a glance, compare the wellbeing of your destination against the national average or a competitor destination – the ideal starting point to define and evaluate your tourism strategies.
Seamless integration
The Travel Barometer KPI is suitable for any type of destination: specific territories, regions and entire countries that seamlessly want to evaluate traveller trends and sentiment.
It can be directly integrated into any existing business intelligence platform through our API and it is available on D / AI Destinations.
Trusted by the best tourism destinations and companies
Discover our proprietary KPIs
Download our last report "All Italian Data"
with an in-depth analysis of the health of Italy's tourism destinations
Italy Digital Destination
The Awards – 2023 Edition
Check your destination’s wellbeing
Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.
