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Travel Barometer

What is the wellbeing of your destination?

Seamlessly monitor and evaluate the wellbeing of your tourism destination.
The Travel Barometer is a proprietary KPI based on the sentiment, the content volume and the digital presence of the points of interest in your territory, today and in the last two years.

Data shows there is a strong correlation between online reviews with tourism flows, overnight stays, hotel reservations and flight bookings – all factors to measure and evaluate the wellbeing of your destination.

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travel barometer

Benefits and new growth opportunities

Comprehensive overview

The Travel Barometer KPI helps you gain a reliable and comprehensive overview of the travel industry in your destination, as it combines quantitative and qualitative elements.

Compare performances

Why is your destination performing worse than in past years? How is your situation compared to competing destinations?
At a glance, compare the wellbeing of your destination against the national average or a competitor destination – the ideal starting point to define and evaluate your tourism strategies.

Seamless integration

The Travel Barometer KPI is suitable for any type of destination: specific territories, regions and entire countries that seamlessly want to evaluate traveller trends and sentiment.
It can be directly integrated into any existing business intelligence platform through our API and it is available on D / AI Destinations.

Trusted by the best tourism destinations and companies

Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.

Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group

Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto

We had a 50% cost saving in qualifying new opportunities.

Sales DirectorJLL, Commercial real estate | Property investment

Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region

We cut time-to-market by half by pinpointing where to effectively distribute our products

Marketing DirectorGlobal food & beverage brand

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin

D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG

D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia

Discover our proprietary KPIs

Download our last report "All Italian Data"
with an in-depth analysis of the health of Italy's tourism destinations

Italy Digital Destination
The Awards – 2023 Edition

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Check your destination’s wellbeing

Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.