Skip to main content

Site Selection

Discover the perfect location for your business or investment with location-based insights, consumer feedback, and market trends.
Get your free demo

Navigating site selection challenges with precision

Unlock the power of our solutions

How we can support you in making optimal site selection decisions

  • Predicts attendance through digital content, including peak and off-peak times and seasonality (where available)
  • Can be filtered by time of day and visitor origin for a more detailed analysis
  • Applicable to any POI or territory (as granular as 500 x 500 metres)
  • Includes up to 5 years of historical data
  • 100% GDPR compliant
  • Measures customer based on sentiment expressed online
  • Understand what influences behaviours of current and potential clients
  • Provides insights to power your data-driven decision-making
  • Analyses how individual Point of Sale perform and compare to industry or competitor average
  • Evaluates the sentiment of individual businesses and locations according to factors such as safety, price, quality of services, and food quality
  • Includes up to 5 years of historical data
  • Analyses how you are perceived in terms of gender inclusivity with a unique KPI
  • Allows you to leverage user opinions to make informed decisions in favour of greater inclusivity
  • Provides you with the information needed to compare your results with those of your competitors 
  • Shows the tangible and powerful effects of your actions and investments on your local community
  • Highlights your destination’s dedication through a widget on your website and app

Select your preferred method for accessing our data:

Data Pack and API

Effortlessly access data in its purest form through our versatile options: D / AI Data Ready and D / AI API Connect.


Explore the convenience of our flexible indexing solutions, enabling fast retrieval, comprehensive categorisation, and intelligent keyword recognition for valuable information.

Data visualisation

Our data can be easily visualised using common GIS systems, such as Esri, QGIS, Carto, and other similar platforms.

Trusted by the best tourism destinations and companies


Discover the power of our site selection solutions:

Harnessing location data to unlock multinational market expansion opportunities

A prominent coffeehouse chain sought to expand its reach in Eastern Europe via location data. 

Data Appeal provided granular and rich geospatial data. Through our precise POI datasets, enhanced with business details, sentiment analysis, and popularity indicators, our clients gained greater control over their data.

This led to better site selection, market assessment, strategic growth and overall long-term success in a time- and cost-efficient manner.

Read the full customer story >

Optimise your site selection strategy!

Let’s make it happen! Our team of experts is here to guide you through the process, answer any questions you may have, and provide solutions that meet your unique needs.