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Data-driven solutions for smart and sustainable growth

By transforming complex data into practical strategies, we have supported more than 700 businesses since 2014, spanning tourism and more.
Get to know us better

Better decisions, lower risks

Data Appeal’s AI-enabled solutions, products, and key performance indicators (KPIs) help businesses across all sectors reach their goals, optimise resources, obtain precise and reliable answers, and foster sustainability.

Market
intelligence

Destination
management

Sustainability management

Site
selection

Data enrichment
for risk

Reputation
analysis

What makes us unique

Take a closer look at what sets us apart and how we can help you achieve your sustainable growth goals.

A unique combination of data

Access geo-spatial, sentiment, and market data on any point of interest, territory, or brand. We have mapped over 250 million points of interest in 180 countries to help you make effective and informed decisions.

Easy and actionable
insights

Using our platforms, you can easily get valuable insights at a glance.

Discover, plan, monitor

Use our insights at every stage of the decision-making process: uncover valuable information, plan your investments based on data, and measure results over time.

From macro to micro

We help you conduct comprehensive and in-depth analyses, providing both overviews of global territories and brands, as well as details on individual points of interest and branches.

An international team of experts

You will have access to a team of over 50 professionals from around the world, experts in the travel and decision intelligence sectors.

Leverage AI

We’ve used AI for years to deliver 99% accurate global data with no duplicates or errors, covering all sources, languages, and regions. Rely on innovative AI-based solutions to identify business priorities, uncover relevant trends, and optimise your decisions.

Our Data:
Location + Sentiment + Market

Data Appeal provides a unique combination of geospatial, sentiment and market intelligence data. Seamlessly integrate our datasets into your products or provide it to your customers to increase satisfaction and loyalty.

Easy and actionable insights

All our products, solutions, and data have a one-for-all mission: give you seamless access to the most actionable insights to improve your daily operations and overall business.

Proprietary KPIs

Sentiment Score, Travel Barometer, Covid Safety index, Fair Index, Potentiality Index and more. Leverage our proprietary indicators to evaluate the effectiveness and performance for any business, brand or territory.

The largest data lake on the market

Our data lake includes over 7 billion semantically-analyzed pieces of online content from over 15 million Points of Interest in 41 countries around the world – and counting. Access our real-time and historical data up to 4 years in the past.

An exceptional and international team

Our experienced, multidisciplinary and international team has a strong desire to grow and is dedicated to helping you achieve your goals.

AI & Machine Learning

Our next-generation Artificial Intelligence and Machine Learning solutions are continuously tested and perfected through the collection of real-time and historical data.

Testimonials

“

Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla
“

A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.

Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group
“

Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto
“

We had a 50% cost saving in qualifying new opportunities.

Sales DirectorJLL, Commercial real estate | Property investment
“

Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region
“

We cut time-to-market by half by pinpointing where to effectively distribute our products

Marketing DirectorGlobal food & beverage brand
“

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin
“

D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG
“

D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia
“

Tourism today faces fascinating challenges of a complex and dynamic industry, demanding a delicate balance between seasonality, occupancy, product diversity, economic growth and sustainable development. Through our collaboration with Data Appeal, we can share clear insights with all our stakeholders to shape more effective strategies.

Martina GelardiStrategic Planning Manager at EMPROTUR Bariloche
“

Combining our visitor survey results with Data Appeal’s insights has deepened our understanding of visitor experiences and supports more informed decisions with real-time sentiment and behavioural data.

Henna SiltanenSenior Advisor Smart Tourism and Digital Development Business Helsinki
“

Through D / AI Destinations, we found people were visiting places we hadn’t even considered tourist spots—like small churches off the beaten path. It’s helped us look at our destination with fresh eyes.

Daniel Santana VeranoProduct Manager Smart Tourism Office Sevilla

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The Data Appeal Company S.P.A. | C.F. & VAT: 04633420262
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The Data Appeal Company is a Microsoft® Co-Sell Partner.