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Market intelligence

Market intelligence powered by demand, behaviour, and sentiment data

Monitor demand, benchmark competitors, and uncover market trends to guide your strategy.

Get a clear, data-driven view of your market

Understand demand

See how demand evolves across markets, locations, and segments.

Track volume and seasonality
Analyse demand by location and category
Identify emerging patterns

Benchmark competitors

Compare your performance with competitors using consistent metrics.

Evaluate performance across markets
Compare ratings and sentiment
Identify strengths and gaps

Identify market opportunities

Find growth areas by analysing demand, supply, and competition.

Detect underserved segments
Spot demand-supply gaps
Identify emerging trends

Track performance over time

Monitor how your market and position evolve.

Track key indicators over time
Measure changes in demand and positioning
Analyse performance trends

Unlock the power of our data

Data Appeal Location

Choose locations, suppliers and resellers with a single platform that combines geospatial data and reputational insights in one unified view.

Visualise and filter our data packs directly on the map
Optimise site selection and strengthen your distribution network
Expand into new markets and improve OOH campaign performance
Make faster, more reliable decisions
Identify the most appreciated, popular and frequently visited venues

Popularity Index

Attendance prediction based on digital content, including peak/off-peak times and seasonality (if available)
Detailed analysis with filters for time of day and visitor origin for optimal custom campaigns
Applicable to any point of interest or territory with granularity as fine as 500 x 500 metres
5 years of historical data included for comprehensive insights
100% GDPR compliant to ensure data privacy and security

Sentiment Score

Quantifies customer sentiment
Uncovers factors influencing behaviours of current and potential clients
Empowers data-driven decision-making with valuable insights
Evaluates sentiment of businesses and locations to gauge customer perceptions
Includes up to 5 years of historical data for comprehensive analysis

Choose how you access our data

APIs

Integrate data into your systems

Data Packs

Ready-to-use datasets

Platform

Explore and analyse data

Trusted by leading companies

DIVE INTO OUR CUSTOMER SUCCESS STORIES

Discover the power of our market intelligence solutions:

Discovering the best OOH advertising spots in Australia

Our client, a leading global market research company, specialises in assisting businesses in understanding and profiting from Out-of-Home (OOH) media audiences. We provided them with detailed location data to enhance their OOH solutions, resulting in a remarkable competitive edge.

Read the full customer story