Italy Digital Destination

Find out who the winners are at this year’s TTG Travel Experience:
October 14, 2026
12:30 pm
Sala Ravezzi 2

Italy Digital Destination (IDD) is an annual report and set of awards that was developed by Data Appeal in 2015. The IDD Awards recognises Italian regions and destinations that have recorded the best online performance related to reputation, food and wine, hospitality, and much more.

From the Italy Digital Destination observatory, we release an annual report which depicts a granular image of tourism across Italy in the eyes of both domestic and foreign visitors.

The Awards – 2026 Edition

The Italy Digital Destination Awards are the first and only national prizes dedicated to the Italian regions and destinations that have recorded the highest sentiment (visitor satisfaction scores) and best performances from a variety of categories within the past year.

To determine the winners, The Data Appeal Company collects and analyses hundreds of thousands of online reviews, comments, flight seats, experiences and information from a wide variety of sources.

With our AI-based algorithms and semantic analysis, the travel intelligence platform Data Appeal Mabrian processes and interprets this data to provide a clear, reliable, and comprehensive image of visitor perception of tourism throughout Italy.

Discover which destinations surpass traveller expectations

• Destination with the Best Overall Reputation
• Destination with the Best Gastronomic Offer
• Italy’s Most Appreciated Village Award
• Sustainable Destination Award
• Inclusivity Award
• Destination Most Appreciated by Non-Italian Tourists
• International Destination Most Appreciated by Italians
• Smart Destination Award
• Cashless Destination Award

All Italian Data 2026 – The Report

All Italian Data is the annual report, developed by Data Appeal, which analyses Italian tourism based on millions of online digital traces left by visitors, along with fresh insights on flights, hospitality rates and other relevant tourism destinations’ KPIs.

With our AI-based algorithms and semantic analysis, Data Appeal Mabrian collects, analyses and detects the Sentiment of billions of online content and conversations written by visitors about accommodation, restaurants, and tourist attractions and combines them with flows, reservations and prices of hotels and flights, tracks the health of the sector and the levels of confidence in each area of ​​the territory.

The award ceremony and presentation at TTG 2026

Damiano Meola and Federica Amati will present the latest insights from the “All the Data of Italy 2026” report and award prizes to the destinations and regions with the best performance on Wednesday, October 14, 2026 at 12.30pm at TTG Travel Experience, Sala Ravezzi 2