Italy Digital Destination

Find out who the winners are at this year’s TTG Travel Experience:
October 14, 2026
12:30 pm
Sala Ravezzi 2

What is Italy Digital Destination?

Italy Digital Destination (IDD) is an annual report and set of awards that was developed by Data Appeal in 2015. The IDD Awards recognise Italian regions and destinations that have recorded the best performance across criteria beyond digital reputation, with categories spanning connectivity, demand growth, visitor satisfaction, sustainability, and more.

From the Italy Digital Destination observatory, we release an annual report—Italy Digital Destination—which depicts a granular image of tourism across Italy in the eyes of both domestic and foreign visitors.

The Awards – 2026 Edition

The Italy Digital Destination Awards are the first and only national prizes dedicated to the Italian regions and destinations that have recorded the highest sentiment (visitor satisfaction scores) and best performances from a variety of categories within the past year.

To determine the winners, The Data Appeal Company collects and analyses hundreds of thousands of online reviews, comments, flight seats, experiences and information from a wide variety of sources.

IDD 2026: Our first edition powered by Data Appeal Mabrian

This is the first edition powered by our new unified travel intelligence platform, Data Appeal Mabrian. Bringing together air connectivity, traveller behaviour, supply and accommodation, visitor spend, mobility, events, and sustainability data into one ecosystem, Data Appeal Mabrian processes and interprets this data with AI-based algorithms and semantic analysis to provide a clear, reliable, and comprehensive image of visitor perception of tourism throughout Italy.

Discover which destinations surpass traveller expectations

• Most Connected Destination: The highest level of national and international accessibility and air connectivity.
• Destination with the Highest Demand Growth: Records the fastest growth in traveller interest and spontaneous demand.
• Destination Most Loved by Visitors: Offers the highest level of visitor satisfaction and appreciation.
• Coastal Destination with the Greatest Increase in Tourism Value: Generates the highest economic value through visitor spending. (In partnership with Mastercard)
• Sustainable Destination: Combines tourism growth, territorial balance, and sustainability.
• Best Food & Wine Experience: Offers the most appreciated and distinctive food and wine experience.
• Emerging Destination: Stands out for dynamism, growth, and its rising profile on the tourism scene.
• Emerging Foreign Destination Preferred by Italians: The international destination with the greatest appeal among Italian travellers.
• Destination with the Best Experience Offering: Stands out for the quality, variety, and appreciation of visitor experiences.
• Most Widespread Accommodation Offer: Best territorial distribution and accessibility of its accommodation offer.

All Italian Data 2026 – The Report

All Italian Data is the annual report, developed by Data Appeal for Italy Digital Destination, which analyses Italian tourism based on millions of online digital traces left by visitors, along with fresh insights on flights, hospitality rates and other relevant tourism destinations’ KPIs.

With our AI-based algorithms and semantic analysis, Data Appeal Mabrian collects, analyses and detects the Sentiment of billions of online content and conversations written by visitors about accommodation, restaurants, and tourist attractions and combines them with flows, reservations and prices of hotels and flights, tracks the health of the sector and the levels of confidence in each area of the territory.

The award ceremony and presentation at TTG 2026

Damiano Meola, Marketing Director at Data Appeal and Federica Amati, Senior Advisor at Data Appeal will present the latest insights from the “All Italian Data 2026” report and award prizes to the destinations and regions with the best performance on October 14, 2026, at 12:30pm at TTG Travel Experience Rimini (Sala Ravezzi 2).