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How a prestigious Italian bank leverages online reputation as a financial assessment tool
A major Italian bank partnered with The Data Appeal Company to integrate sentiment data from SMEs into their credit underwriting algorithms.
We collected and analysed data for 98,000 SME customers, including popularity, sentiment, and business information. As a result, the bank successfully improved their credit scoring algorithms, mitigated risks, enriched their SME database, and gained real-time access to scalable and accurate information.
The project surpassed objectives, supporting customer acquisition and credit underwriting while showcasing the value of alternative data and AI technologies.
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