Home » D / AI Destinations – OK

Transform destination data and insights into new growth opportunities

D / AI Destinations is the ultimate destination management platform that turns data into powerful strategies for sustainable tourism growth. Unlock insights about your region, optimise visitor flows and investments, and track performance to drive continuous improvement.

Get your free trial

Chosen by

What our data unlocks for you

Tourist spending: how, where, and how much

Track total spending and by category
Identify credit card country of origin
Segment spending by business vs. leisure
Access 2 years of historical data

Reputation: who your visitors are and what they think

Measure sentiment
Analyse every sector
Uncover weak spots
Profile your target audience

Forecasting: anticipate visitor flows and occupancy rates

Hotel and short-term rental rates
OTA saturation levels
Flight searches and bookings

Events: measure the impact

Up-to-date event calendar
Anticipated attendance
Estimated spending for each sector

Competitors: benchmark your results

Analyse every aspect
Measure results over time
Evaluate strengths and weaknesses

NEW FEATURE:

Projected spending for events

Get detailed insights for each event in your destination, such as:

expected attendance
projected spending by category (hospitality, food & beverages, transportation)

Browse events using filters and view them on a map.

With this information, you can calculate the actual ROI of specific events and assess the benefits for local stakeholders.

Event spending data helps to understand visitor behaviour, which is crucial for planning, and informs decisions about budget allocation and the improvement of services and infrastructure.

CUSTOMER STORY

Visit Piemonte

Surpass competitors and enhance international visibility

D / AI Destinations helps VisitPiemonte leverage flight, hotel, and sentiment data to surpass the reputation of Burgundy and establish a steady flow of tourists year-round.

“

Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.
Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

“

A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.
Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group

“

Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.
Stefan MarchioroDirector of Visit Veneto

“

We had a 50% cost saving in qualifying new opportunities.
Sales DirectorJLL, Commercial real estate | Property investment

“

Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.
Cristina BergonzoManager, Tourism Observatory of Piedmont Region

“

We cut time-to-market by half by pinpointing where to effectively distribute our products
Marketing DirectorGlobal food & beverage brand

“

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.
Sophia QuintHead of Market Research, visitBerlin

“

D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.
Bruno Berteroformer Marketing Director PromoTurismoFVG

“

D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.
Pierangelo RomersiDirector of Visit Emilia

Free trial

Enjoy full access to D / AI Destinations for 7 days.
Experience our destination marketing & management platform with no risk and no obligation.
There are no fees, and you can cancel anytime.