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Take the guesswork out of destination management

With D / AI Destinations, formerly Data Appeal Studio, our all-in-one destination marketing & management platform, effortlessly leverage reliable, up-to-date, and actionable insights about your destination.
Make informed decisions and reach your goals. Faster and easier.
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Gain a competitive edge in this ever-evolving travel world


Discover the power of our destination management platform:

Places data & sentiment analysis to enhance tourism and surpass competitors

VisitPiemonte, the destination marketing organization (DMO) of the Italian region of Piedmont, is a perfect example of how flight, hotel and sentiment data can be leveraged for a twofold purpose:

Identifying concrete ideas and insights to optimize the actual experience of travelers
Conduct benchmarking against major competitors to identify its strength points to capitalize on to overcome them

In 2020, the DMO of Piedmont added D / AI Destinations to their arsenal, a data-driven territorial analysis platform.

Read the full customer story >

We outperformed Burgundy

Trusted by the best tourism destinations and companies

Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.

Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group

Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto

We had a 50% cost saving in qualifying new opportunities.

Sales DirectorJLL, Commercial real estate | Property investment

Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region

We cut time-to-market by half by pinpointing where to effectively distribute our products

Marketing DirectorGlobal food & beverage brand

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin

D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG

D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia

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