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The data you need for better decisions

Data Appeal is your go-to partner for cutting-edge data solutions, providing seamlessly integrated AI tools and data packs. Our mission is to empower businesses and destinations with transformative insights, driving growth and productivity to new heights.


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We’ve come a long way

Who we are

Data Appeal is a dynamic and innovative company driven by a passion for data and its transformative potential. Founded by Mirko Lalli in 2014 as Travel Appeal, we started with a vision to bridge the gap between the vast world of data and the tourism industry. Over the years, we have evolved into The Data Appeal Company, expanding our mission and offerings beyond hospitality and travel to become a data-intelligence powerhouse for various industries.

Today, we are a global family of over 50 innovators, comprising data scientists, marketing experts, and industry specialists. Our journey is fueled by a commitment to converting ideas into transformative solutions, leveraging cutting-edge technology and data-driven insights.

Our aim was to become a data-intelligence powerhouse for various industries

Clients like ENIT, Campari, and UniCredit turned to The Data Appeal Company, leveraging its unique blend of geolocalised data, sentiment analysis, and market trends to make smarter decisions.
In 2022, Data Appeal achieved another milestone as Almawave Spa embraced its solutions, leading to its addition to the prestigious Euronext Growth Milan market.

Moreover, in 2023, The Data Appeal Company signed a binding agreement to acquire 70% of the share capital of Mabrian Technologies, solidifying its position among the leading European companies specialised in data and location analytics through artificial intelligence for tourism destinations.

What we do

At Data Appeal, we provide seamlessly integrated AI tools and data packs, offering an all-in-one territory intelligence platform for sustainable growth.

Our proprietary data solutions are designed to empower businesses and destinations with transformative insights, driving growth and productivity to new heights.

Through our platform, clients gain access to a treasure trove of insights gathered from over 251 million points of interest across 180 countries. We specialise in marketing intelligence, destination management, sustainability management, site selection, data enrichment for risk assessment, and reputation analysis.

Valeria Sandei, CEO at Almawave and Mirko Lalli, CEO at Data Appeal

Our vision is to shape a future where data is:

  • Universally accessible

  • Actionable

  • User-friendly for all

  • Promotes sustainability

Where we’re headed

As we look towards the future, Data Appeal is committed to building a world where data is actionable, accessible, easy to use, and sustainability-friendly for everyone. We envision a future where every insight opens doors to new possibilities and pathways to success.

Our roadmap includes further expansion into diverse industries, leveraging our expertise in data and location analytics through artificial intelligence.

We aim to continue driving innovation, fostering inclusivity, and promoting sustainability in all aspects of our operations and offerings.

If you’re interested in joining us on this journey or learning how our data solutions can help you become smarter and more sustainable, we encourage you to get in touch with us.

Together, we can shape a future where data empowers meaningful change and drives sustainable growth.

Meet the Founder

Mirko Lalli is a visionary entrepreneur who founded Travel Appeal, later known as The Data Appeal Company, in 2014. With a background as a marketing manager for Tuscany’s tourism authority, Mirko recognised the untapped potential of available data in the tourism industry.

Motivated by a desire to bridge this gap, he embarked on a journey to revolutionise the sector. Under Mirko’s leadership, Travel Appeal swiftly gained momentum, attracting attention from investors and industry stakeholders. Mirko’s unwavering commitment to leveraging artificial intelligence and big data to provide actionable insights has been instrumental in shaping the company’s success.

Today, Mirko continues to lead The Data Appeal Company, driving innovation and shaping the future of the tourism industry.

Contact us

Looking for data to empower better and more sustainable decisions? We’d love to meet you.

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