POI & Location data packages to drive your growth
Top-notch data packages enriched with location, sentiment & popularity KPIs
Access reliable, granular and always up-to-date information about any country and Point of Interest. Enhance the ROI of your marketing strategies, improve your location intelligence, and optimise risk assessment and insurance.
Great data leads to great results.
What sets our data packages apart?
With D / Al Locations, visualise and navigate on an interactive map all the POl data packs of Data Appeal
Which type of data package best suits your projects?
Core
POI Data Pack
A geospatial listing of all points of interest and their respective category for any location worldwide.
- Business Name
- Street Address
- Latitude & Longitude
- Industry & Category
Rich
POI Data Pack
Advanced information on POIs.
This is useful to paint a more complete picture
- Country, State, City
- Price Range
- Sentiment Scores
- Popularity Index (Footfall Proxy)
- Sentiment by Category
- Most-Discussed Topics
- Sentiment by Customer Language
Add Ons
You can add to the previous pack any of these KPIs if you need to further evaluate any business, brand or industry around the globe.
- Phone Number & Website
- Brand Info
- Characterisation – Facilities, Amenities & Services
- Opening Hours
- Sentiment Trend
- Popularity Trend
- Popularity by Time of Day; Weekend vs. Weekday
- POI Digital Trace Summarisation
- Accommodation Prices & Saturation via OTAs
- Hospitality Guest Insights – Sentiment by Guest Origin and Type
Location
Data Pack
Context information about the area where a POI is situated. This information is based on the geographic features and layout of a specific region. It can be used independently to provide a description of the area or combined with POI data to enhance the contextual understanding.
- Sustainability Index
- Sentiment Score
- Popularity: a footfall proxy KPI
Trusted by the best-known companies
Curious
to know more?
What kind of POI data do you provide?
We can provide simple POIs data featuring quantitative information such as address, GPS coordinates, social channels, etc, but we also provide a unique combination of geolocalised data enriched with Sentiment and Footfall data for each single POI and territory.
Is your data GDPR compliant?
Yes, all our data is GDPR compliant.
What is your data coverage?
We are one of the few companies in the world with global POI coverage, covering 180 countries and territories. We have currently mapped more than 251mln Points of interest.
What are the industries and categories you cover?
We count more than 251 Million Points of Interest worldwide, grouped by 20 industries and 500+ categories. Find out all the details in our Categories’ Dictionary.
Is historical data available for any POI?
Yes, up to 3 – 5 years.
What is the granularity at which you would be providing the Location data set? What is the Polygon shape?
The granularity of the Location data is defined by a geospatial standard created by Microsoft and open sourced, called Bing tiles. You can find the documentation here – typically we deliver the data at tile 15 granularity, which means it’s about 1000×1000 meters size but we could reach 250×250 with no extra costs.
In POI Fragments, are all the reviews extracted for a single POI? Which are all the networks from which reviews are scraped?
Reviews are extracted for each individual POI, so you can join the POI_ID from the main listing to the POI_ID contained in the fragments dataset.
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