POI and location data packs for international growth
Enhanced geospatial data pack enriched with sentiment and popularity indexes to shape your market expansion strategies: identify the ideal locations for new retail outlets, select the best partners, and effectively distribute your products in the market.
Our Data Packs
Enriched with Sentiment and Popularity Data
Core
POI Data Pack
A geospatial listing of all points of interest and their respective category for any location worldwide.
- Business Name
- Street Address
- Latitude & Longitude
- Industry & Category
Rich
POI Data Pack
Advanced information on POIs.
This is useful to paint a more complete picture
- Country, State, City
- Price Range
- Sentiment Scores
- Popularity Index (Footfall Proxy)
- Sentiment by Category
- Most-Discussed Topics
- Sentiment by Customer Language
Add Ons
You can add to the previous pack any of these KPIs if you need to further evaluate any business, brand or industry around the globe.
- NEW! POI Digital Trace Summarisation
- Phone Number & Website
- Brand Info
- Characterisation – Facilities, Amenities & Services
- Opening Hours
- Sentiment Trend
- Popularity Trend
- Popularity by Time of Day; Weekend vs. Weekday
- Accommodation Prices & Saturation via OTAs
- Hospitality Guest Insights – Sentiment by Guest Origin and Type
Location
Data Packs
Contextual information about the area surrounding a POI. This information is based on the geographical features and layout of a specific region. It can be used independently to provide a description of the area or combined with POI data to enhance contextual understanding.
- Sustainability Index
- Sentiment Score
- Popularity: A proxy KPI for pedestrian traffic
Save time, resources, and maximise your ROI
D / AI Locations: Explore our POI data packs on a map
Testimonials
Interested in finding out more?
What types of POI data can you provide?
We can provide basic data on any POI, which includes quantitative information such as address, GPS coordinates, social media channels, etc. Additionally, we offer a unique combination of geolocated data enriched with sentiment and popularity data for each individual POI and territory.
Is your data GDPR compliant?
Yes, all our data complies with GDPR regulations.
How extensive is your data coverage?
We are one of the few companies in the world with global coverage of POIs, spanning 180 countries and territories. Currently, we have mapped over 251 million points of interest.
What industries and categories do you cover?
We analyse over 251 million points of interest worldwide, grouped into 20 sectors and more than 500 categories. Discover all the details in our Categories’ Dictionary.
Can you provide historical data for the POIs?
Yes, our data covers a period of up to 3-5 years.
What is the granularity of the territorial data you provide?
The granularity of the location data is defined by a geospatial standard created by Microsoft, known as Bing tiles. Typically, we provide data with a granularity of 15 tiles, which is approximately 1000×1000 metres, but we can achieve a granularity of 250×250 metres at no additional cost.
Which platforms are the reviews sourced from?
Reviews are extracted for each individual POI, allowing you to link the main list’s POI ID with the POI ID contained in the fragment dataset. The networks are listed here.
Request your data sample
Complete the form with as much detail as possible. We will reply within one business day.
