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POI & Location data packages to drive your growth

Top-notch data packages enriched with location, sentiment & popularity KPIs

Access reliable, granular and always up-to-date information about any country and Point of Interest. Enhance the ROI of your marketing strategies, improve your location intelligence, and optimise risk assessment and insurance.

Great data leads to great results.

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What sets our data packages apart?

With D / Al Locations, visualise and navigate on an interactive map all the POl data packs of Data Appeal

Make faster, safer and more informed decisions.

Discover more

Which type of data package best suits your projects?

POI Data Pack

A geospatial listing of all points of interest and their respective category for any location worldwide.

  • Business Name
  • Street Address
  • Latitude & Longitude
  • Industry & Category

POI Data Pack

Advanced information on POIs.
This is useful to paint a more complete picture

  • Country, State, City
  • Price Range
  • Sentiment Scores
  • Popularity Index (Footfall Proxy)
  • Sentiment by Category
  • Most-Discussed Topics
  • Sentiment by Customer Language

Add Ons

You can add  to the previous pack any of these KPIs if you need to further evaluate any business, brand or industry around the globe.

  • Phone Number & Website
  • Brand Info
  • Characterisation – Facilities, Amenities & Services
  • Opening Hours
  • Sentiment Trend
  • Popularity Trend
  • Popularity by Time of Day; Weekend vs. Weekday
  • POI Digital Trace Summarisation
  • Accommodation Prices & Saturation via OTAs
  • Hospitality Guest Insights – Sentiment by Guest Origin and Type

Data Pack

Context information about the area where a POI is situated. This information is based on the geographic features and layout of a specific region. It can be used independently to provide a description of the area or combined with POI data to enhance the contextual understanding.

  • Sustainability Index
  • Sentiment Score
  • Popularity: a footfall proxy KPI

Trusted by the best-known companies

A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.

Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group

We had a 50% cost saving in qualifying new opportunities.

Sales DirectorJLL, Commercial real estate | Property investment

We cut time-to-market by half by pinpointing where to effectively distribute our products

Marketing DirectorGlobal Food & Beverage Brand

For a site selection project for the retail chain I'm working for, I used Location Intelligence data provided by Data Appeal. I'm impressed by the high quality and granular POI datasets provided, which gave a lot of valuable insights

Business ConsultantRetail Consultancy

to know more?

What kind of POI data do you provide?

We can provide simple POIs data featuring quantitative information such as address, GPS coordinates, social channels, etc, but we also provide a unique combination of geolocalised data enriched with Sentiment and Footfall data for each single POI and territory.

Is your data GDPR compliant?

Yes, all our data is GDPR compliant.

What is your data coverage?

We are one of the few companies in the world with global POI coverage, covering 180 countries and territories. We have currently mapped more than 251mln Points of interest.

What are the industries and categories you cover?

We count more than 251 Million Points of Interest worldwide, grouped by 20 industries and 500+ categories. Find out all the details in our Categories’ Dictionary.

What is the granularity at which you would be providing the Location data set? What is the Polygon shape?

The granularity of the Location data is defined by a geospatial standard created by Microsoft and open sourced, called Bing tiles. You can find the documentation here – typically we deliver the data at tile 15 granularity, which means it’s about 1000×1000 meters size but we could reach 250×250 with no extra costs.

In POI Fragments, are all the reviews extracted for a single POI? Which are all the networks from which reviews are scraped?

Reviews are extracted for each individual POI, so you can join the POI_ID from the main listing to the POI_ID contained in the fragments dataset.

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