Popularity Index

Which places have top investment potential for your brand or business? Discover it with the Popularity Index.

Strategize effectively and untap investment potential pinpointing which businesses, neighbourhoods and territories have the highest popularity.
The Popularity Index helps you also estimate the footfall of POIs and territories through online content.

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Benefits and new growth opportunities

Easily estimate footfall

The Popularity Index estimates attendance through digital content, with a time slot projection where available. This means it is a reliable proxy for measuring the footfall of any business and territory.

Effective site selection

Leverage the Popularity Index to easily decide:

Where should I open a new store or point of sale?
Where can I better position products and services?
What resellers best suit my brand?
What are the best areas for outdoor advertising?
How can I overcome my competitors?
How should I position my products on a new market?

Discover peak and off-peak times

When available, the Popularity Index helps you filter points of interest by peak time – what time of day they are most frequented.
Based on different times of day, strategize your geo-localised marketing activities and uncover the behaviours of your target market.

Improve your investments

The Popularity Index reflects the popularity and sales potential of assets and urban areas, is useful for real estate investment and finance credit risk assessment.

Trusted by the best tourism destinations and companies

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Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.
Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

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A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.
Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group

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Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.
Stefan MarchioroDirector of Visit Veneto

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We had a 50% cost saving in qualifying new opportunities.
Sales DirectorJLL, Commercial real estate | Property investment

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Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.
Cristina BergonzoManager, Tourism Observatory of Piedmont Region

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We cut time-to-market by half by pinpointing where to effectively distribute our products
Marketing DirectorGlobal food & beverage brand

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This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.
Sophia QuintHead of Market Research, visitBerlin

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D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.
Bruno Berteroformer Marketing Director PromoTurismoFVG

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D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.
Pierangelo RomersiDirector of Visit Emilia

Discover our proprietary KPIs

Monitor the satisfaction of visitors and customers across territories and business

Measure, evaluate and benchmark the gender inclusivity of your territory or business

A single KPI to measure the popularity of any place and territory

Seamlessly monitor and evaluate the wellbeing of your tourism destination

Measure and benchmark the effectiveness of your sustainability initiatives to make your destination more ecological, inclusive and sustainable

A Market Expansion Strategy for Retailers - The Amsterdam Case

How-To Guide: a market expansion strategy for retailers in Amsterdam

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Pinpoint the most popular places

Our Support Team is ready to answer any of your questions about the Popularity Index, address any doubt and quickly support any trouble you might have.