Popularity Index
Which places have top investment potential for your brand or business?
Strategize effectively and untap investment potential pinpointing which businesses, neighbourhoods and territories have the highest popularity.
The Popularity Index helps you also estimate the footfall of POIs and territories through online content.
Benefits and new growth opportunities
Easily estimate footfall
The Popularity Index estimates attendance through digital content, with a time slot projection where available. This means it is a reliable proxy for measuring the footfall of any business and territory.
Effective site selection
Easily decide:
- Where should I open a new store or point of sale?
- Where can I better position products and services?
- What resellers best suit my brand?
- What are the best areas for outdoor advertising?
- How can I overcome my competitors?
- How should I position my products on a new market?
Discover peak and off-peak times
When available, filter points of interest by peak time – what time of day they are most frequented.
Based on different times of day, strategize your geo-localised marketing activities and uncover the behaviours of your target market.
Improve your investments
The Popularity Index reflects the popularity and sales potential of assets and urban areas, is useful for real estate investment and finance credit risk assessment.
Trusted by the best tourism destinations and companies
Discover our proprietary KPIs
Pinpoint the most popular places
Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.
