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Site Selection

Choose your ideal location in hours, not months

What is site selection all about?

Have you ever considered analysing online customer feedback to find the best location for your new store or to choose your next distributor?

Here at Data Appeal, we understand the significance of reputation and customer experience in driving business success. That’s why we analyse more than 5 million online content pieces every hour to provide geospatial insights, exclusive KPIs, including sentiment, potential, and sustainability indexes, and much more.

Why is analysing online content useful?

Gaining insight from real people’s experiences and your target audience’s opinions is vital when considering where and how to invest.

Understanding their preferences and timing can assist you in choosing the ideal location to expand your business and customise your products and services to meet their needs.

Who’s already using these solutions, and what are the results?

Opting for our solutions means you’ll be in good company.

We helped several multinational companies grow in the Horeca industry, retail, real estate, and banking.

Our insights help our clients pinpoint the most suitable locations and services for their target customers, allowing them to make laser-focused investments. This cuts down on time-to-market and saves both time and money.

Where can I access this data?

Depending on your needs, you can access and visualise our data through Carto or any other GIS visualisation tool. Alternatively, you can receive the data in its purest form continuously via D/AI API Connect or just once through a simple Data Pack with D/AI Data Ready.

Discover our exclusive KPIs:

Monitor the satisfaction of visitors and customers across territories and business

Measure, evaluate and benchmark the gender inclusivity of your territory or business

A single KPI to measure the popularity of any place and territory

Examine the perception of your Corporate Social Responsibility actions with our Fair Index

Seamlessly monitor and evaluate the wellbeing of your tourism destination

Measure and benchmark the effectiveness of your sustainability initiatives to make your destination more ecological, inclusive and sustainable

Available methods for accessing our data:

Data Pack and API

Effortlessly access data in its purest form through our versatile options: D / AI Data Ready and D / AI API Connect.

Data visualisation

Our data can be easily visualised using common GIS systems, such as Esri, QGIS, Carto, and other similar platforms.

Kickstart your optimised site selection journey today!

DIVE INTO OUR CUSTOMER SUCCESS STORIES

Discover the power of our site selection solutions:

Harnessing location data to unlock multinational market expansion opportunities

A prominent coffeehouse chain sought to expand its reach in Eastern Europe via location data.

Data Appeal provided granular and rich geospatial data. Through our precise POI datasets, enhanced with business details, sentiment analysis, and popularity indicators, our clients gained greater control over their data.

This led to better site selection, market assessment, strategic growth and overall long-term success in a time- and cost-efficient manner.

Read the full customer story >

Cut time-to-market by half