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Thanks to Data Appeal Mabrian we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo | Smart Tourism Office Sevilla

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The contextual data provided by Data Appeal Mabrian through its integration into our Revenue Management systems gives us a key competitive edge to make more effective decisions and increase our performance metrics, such as ADR and REVPAR.

Diego FernándezGlobal Revenue Director | Palladium Hotel Group

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For over 3 years, Data Appeal Mabrian has provided us with a valuable tool to better understand tourism trends affecting Costa Rica. It allows us to apply this knowledge in decision-making processes in both the Market Research and Investments and Institutional Planning areas.

Luis MadrigalMarket Research Coordinator | Instituto Costarricense del Turismo

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Updates to visitor arrival data took 45 days.
Data Appeal Mabrian now provides us with reliable real-time arrival data.

Stefan MarchioroDirector | Visit Veneto

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Thanks to Data Appeal Mabrian, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager | Tourism Observatory of Piedmont Region

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Data intelligence has become the backbone of our strategic decisions for destination management. By understanding when, where, and how travellers plan their trips, we can fine-tune our campaigns to match real demand patterns—not assumptions. This insight allows us to act with precision, adapt our messaging and timing to each market, and ultimately extend Corsica’s appeal beyond the summer peak.

Angèle BastianiPresident | Corsican Tourism Agency

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Data Appeal Mabrian is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector | Visit Emilia

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Ibiza is the first destination in Spain to have fully removed illegal short-term rental listings from the Airbnb platform. The implementation of the Illegal Short-Term Rentals Taskforce and the Ibiza Tourism Intelligence System enabled us to defend the island’s legal supply, strengthen a quality tourism model, manage visitor flows, and address the sense of overcrowding experienced during the high season.

Vicent MaríPresident | Consell Insular d’Eivissa (Ibiza’s Regional Government)

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Through Data Appeal Mabrian, we found people were visiting places we hadn’t even considered tourist spots—like small churches off the beaten path. It’s helped us look at our destination with fresh eyes.

Daniel Santana VeranoProduct Manager | Smart Tourism Office Sevilla

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Combining our visitor survey results with Data Appeal’s insights has deepened our understanding of visitor experiences and supports more informed decisions with real-time sentiment and behavioural data.

Henna SiltanenSenior Advisor Smart Tourism and Digital Development | Business Helsinki

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Data Appeal Mabrian helps us tackle overtourism. We can see where the traffic is concentrated and where it’s lacking, so we can start redirecting attention to overlooked areas with just as much to offer.

Neesha PillayHead of Insights | South African Tourism

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I’ve only been playing around with this new Smart Insights feature for maybe 15 minutes but so far I am loving it!

Jim McCaulSenior Project Coordinator – Visitor Economy | Experience Melbourne

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With Data Appeal, we are able to answer questions we couldn’t answer before.

Annie MaDirector, Business Systems | Explore Edmonton

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Cooperation with the Data Appeal Mabrian team grants us the invaluable opportunity to properly identify the emerging target markets, tourist behaviour, and their assessment specifics, as well as further appropriately plan the marketing campaigns for the respective target markets and audiences.

Teo NanavaAdvisor | Head Georgian National Tourism Administration

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With Data Appeal Mabrian, we can provide added value to our hotel clients by offering them updated air connectivity data, allowing them to anticipate trends and improve operational efficiency. The integration was straightforward and direct.

Jaume MontserratCEO | Hitt Group