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Tourism Impact & Sustainability

Manage flows, anticipate demand and drive sustainable growth with data

To turn change into an opportunity, you need to manage it. Our tourism intelligence platform combines real-time data and insights to anticipate flows, maximise economic impact and protect your destination’s identity—benefiting both residents and visitors.

Plan sustainable growth: anticipate, measure and act

Measure sustainability

Analyse sustainability across multiple dimensions
Monitor residents’ perception
Identify pressure points and critical issues

Anticipate and manage tourism flows

Analyse air capacity, search demand and flight bookings
Identify peak periods and high-demand moments

Build more sustainable and effective strategies

Identify opportunities for more balanced growth
Plan actions to reduce seasonality and better distribute flows
Align public and private stakeholders

Increase your competitive advantage

Benchmark your performance against competitors
Identify strengths and areas for improvement

Tourism sustainability management: our solutions

We help destinations remain competitive without losing their identity

Data Appeal Mabrian

Make faster, more reliable decisions with a platform that brings together all tourism data in one clear and easy-to-use solution.

Keep your entire tourism ecosystem under control
Unique KPIs: Travel Barometer, Sentiment Score, and Destination Sustainability Index
Create reports to share with stakeholders in minutes
Interact with built-in AI and support more sustainable decision-making

Destination Sustainability Index

Assess sustainability across every dimension with a unique index based on 17 granular sub-indices
Analyse green areas and natural environments, ocean pollution levels and air quality
Measure the impact of tourism flows on the local socio-economic and cultural landscape
Reduce the risk of overtourism

Unique KPIs to measure tourism impact and sustainability

Monitor the satisfaction of visitors and customers across territories and business

Measure, evaluate and benchmark the perceived inclusivity of your territory

A single KPI to measure the popularity of any place and territory

Seamlessly monitor and evaluate the wellbeing of your tourism destination

Measure and benchmark the effectiveness of your sustainability initiatives to make your destination more ecological, inclusive and sustainable

Choose how you access our data

APIs

Integrate data into your systems

Data Packs

Ready-to-use datasets

Platform

Explore and analyse data

Trusted by leading destinations

SUCCESS STORY

Seville

How Seville reduced tourism pressure through data

The city of Seville integrates Data Appeal’s insights and AI to make the destination more liveable and sustainable. Through granular POI analysis, the DMO identified high-potential districts to invest in — reducing pressure on overcrowded areas while enhancing the destination’s overall cultural fabric.

Read more

Take control of your destination’s tourism flows

Get in touch to learn more about our sustainability management solutions.