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Best-in-class data to get tangible insights

We provide the most accurate and reliable combination of location, sentiment, and market data to invest effectively, find new opportunities, and reach your goals.

Powered by The Data Appeal Company

Detailed Points of Interest and Places Data

Maximise your market insights with in-depth points-of-interest analysis, enriched with global business KPIs, and contextual information on geographic areas.

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  • Business Name
  • Industry & Category
  • Price Range
  • Opening Hours
  • Sentiment Score
  • Brand Info
  • Popularity Index
  • Most-discussed topics
  • Phone Number
  • Website
  • Facilities and Amenities
  • and more…

Discover our unique KPIs:

Monitor the satisfaction of visitors and customers across territories and business
Measure, evaluate and benchmark the gender inclusivity of your territory or business
A single KPI to measure the popularity of any place and territory
Examine the perception of your Corporate Social Responsibility actions with our Fair Index
Seamlessly monitor and evaluate the wellbeing of your tourism destination
Measure and benchmark the effectiveness of your sustainability initiatives to make your destination more ecological, inclusive and sustainable

Explore the advantages of our data

Harness the power of our exclusive combination of geo-spatial, reputation,
and market data to amplify your business strategies.

Enrich your decision-making process and pinpoint the areas with
the highest potential for your brand.

SITE SELECTION

Identify prime locations worldwide with the highest investment potential

REPUTATION ANALYSIS

Access the most detailed information on any company’s locations and sentiment performance

MARKETING INTELLIGENCE

Orient investment & financial strategies to win market share and achieve sustainable growth

Data-driven insights to enhance your business, at a glance!

Try out our data! Below you’ll find an interactive map that displays several details of 1,500 professional services in Berlin, Germany.

Ready-to-use, reliable, and comprehensive data

251

Points of Interest with Sentiment & Popularity Scores

180

Countries Covered

5

Pieces of online content analysed each hour

800

Brands & business categories

180

Business opening hours & facilities

130

Data sources

Trusted by the best tourism destinations and companies

“

Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla
“

A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.

Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group
“

Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto
“

We had a 50% cost saving in qualifying new opportunities.

Sales DirectorJLL, Commercial real estate | Property investment
“

Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region
“

We cut time-to-market by half by pinpointing where to effectively distribute our products

Marketing DirectorGlobal food & beverage brand
“

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin
“

D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG
“

D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia

Curious to know more?

What are the formats available for accessing the data?

All data is available via:

  • Data Pack (.csv/.xls file)
  • API
  • Report
  • D / AI Destinations, our all-in-one territory analysis platform
  • Customised Visualisation Platform

What kind of POI data do you provide?

We can provide simple POIs data featuring quantitative information such as address, GPS coordinates, social channels, etc, but we also provide a unique combination of geolocalised data enriched with Sentiment and popularity data for each single POI and territory.

Is historical data available for any POI?

Yes, up to 3 – 5 years.

Is your data GDPR compliant?

Yes, all our data is GDPR compliant.

What is your data coverage?

We are one of the few companies in the world with global POI coverage, covering 180 countries and territories. We have currently mapped more than 251mln Points of interest.

How can I visualise the data you provide me?

Our data packages are interpreted natively by GIS systems such as Esri, QGIS, Carto and more. You can use any of these tools to visualise the data correctly, or we can provide a visualisation tool if you prefer.

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The Data Appeal Company is a Microsoft® Co-Sell Partner.