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Inclusivity Index

Is your destination truly inclusive? Discover what travellers really think.

Discover how your destination is perceived in terms of inclusivity. Benchmark your results against competitors and take action to create a more welcoming environment for everyone.

The Inclusivity Index measures how open, respectful, and attentive a destination is in welcoming people of different backgrounds, identities, and needs.

It reflects the quality of inclusive practices in communication, staff behavior, and organizational culture, highlighting your ability to authentically embrace diversity.

The goal of the Index is to support conscious growth by providing concrete insights to improve the overall atmosphere, reduce relational barriers, and promote an inclusive, credible, and sustainable approach.

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Benefits and new growth opportunities

Make informed decisions

Use real visitor feedback to shape your strategy. Plan investments, services, and marketing initiatives that align with people’s expectations and your sustainability goals.

Improve results over time

The Inclusivity Index is continuously updated, allowing you to track your progress. Measure the real impact of your actions and share the results with partners, stakeholders, and shareholders.

Trust the real perception expressed online by people

The Inclusivity Index uses a proprietary algorithm based on GenAI and LLM-powered semantic analysis to assess online comments and reviews. These insights complement third-party certifications and support internal self-assessments.

Share your efforts with media and stakeholders

Inclusivity and sustainability are increasingly decisive factors in travel, purchasing, and investment choices.
The Inclusivity Index—part of the Destination Sustainability Index—can be integrated into your website, reports, or software via API, or accessed directly on our platform, D/AI Destinations.

Trusted by the best tourism destinations and companies

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Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.
Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

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A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.
Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group

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Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.
Stefan MarchioroDirector of Visit Veneto

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We had a 50% cost saving in qualifying new opportunities.
Sales DirectorJLL, Commercial real estate | Property investment

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Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.
Cristina BergonzoManager, Tourism Observatory of Piedmont Region

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We cut time-to-market by half by pinpointing where to effectively distribute our products
Marketing DirectorGlobal food & beverage brand

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This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.
Sophia QuintHead of Market Research, visitBerlin

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D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.
Bruno Berteroformer Marketing Director PromoTurismoFVG

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D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.
Pierangelo RomersiDirector of Visit Emilia

Discover our proprietary KPIs

Monitor the satisfaction of visitors and customers across territories and business

Measure, evaluate and benchmark the perceived inclusivity of your territory

A single KPI to measure the popularity of any place and territory

Seamlessly monitor and evaluate the wellbeing of your tourism destination

Measure and benchmark the effectiveness of your sustainability initiatives to make your destination more ecological, inclusive and sustainable

Embrace inclusivity

Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.