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The solutions designed by Vodafone Business for SMEs (small and medium enterprises) in the HORECA (Hotel, Restaurant, Cafe) sector now have privileged access to the Travel Appeal software to monitor and manage their online reputation with data-driven insights to boost growth. 

Vodafone Business and Travel Appeal will help companies manage the digital transformation process

“He who hesitates is lost” applies across all economic sectors, but especially for the tourism and food & beverage industries, who have suffered greatly as a result of the 2020 crisis. Businesses operating in these sectors are experiencing a renaissance of sorts, and must restart as soon as possible with strength and determination. Navigating uncertainty to achieve success begins with leveraging targeted digital investments, which offer intelligent and contactless solutions for managing internal processes and customer relationships.For this reason, Vodafone Business has selected Travel Appeal to integrate into their services, aligning with their main objective: to help companies to better manage the digital transformation process.

Cutting-edge technology to improve companies’ reputation

The Travel Appeal tool, designed by The Data Appeal Company, is based on cutting-edge technology, including artificial intelligence, machine learning and semantic analysis. Their solution enables companies to seamlessly and quickly manage and improve their reputation.Directly from one platform, businesses can monitor and respond to reviews from over 100 channels, understand and analyze the quality of their product or service in the eyes of customers and compare their reputation against competitors. For customer-facing business, having total control over online performance and developing more effective marketing and sales strategies is invaluable.

Thanks to the partnership with Travel Appeal, Vodafone Business supports every type of Horeca business manage their reputation, including small and large companies in the food and beverage industry (with Travel Appeal F&B and Travel Appeal F&B PREMIUM) and in hospitality, including independent hotels, B&Bs, large resorts and entire hotel chains (Travel Appeal Hospitality PRO and Travel Appeal Hospitality PREMIUM).

Mirko Lalli, CEO and Founder of The Data Appeal Company, confirms that the new partnership with Vodafone Business is an important step to make Horeca companies more aware of the value of reputation and the great potential that hides when not actively managed.

“We are very delighted about this partnership with Vodafone Business because it demonstrates the usefulness of our data and solutions to help small and medium-sized enterprises deal with the digital transformation process.
Vodafone Business is an authoritative and widespread player.
They’ll be able to transfer the value of our solutions to many entrepreneurs who can leverage our solution to improve their online strategy and use digital channels with greater awareness to record higher profits.”

Mirko Lalli, CEO The Data Appeal Company

For more information about Vodafone Business and Travel Appeal solutions, visit the official website.

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