• Solutions

      Software products by The Data Appeal Company.

    • Data Appeal Studio Icon

      Data Appeal Studio

      Human Experience Intelligence for geographic areas and tourism destinations


      Explore all Studio features


      The impact of using Data Appeal Studio

      Book a Demo

      Book a Free Demo of Data Appeal Studio

    • Logo Covid Safety Index

      COVID Safety Index

      A real-time indicator to help you navigate through uncertainty.

      Travel Appeal Blue

      Travel Appeal

      Our Ecosystem of cloud products for the Travel & Hospitality industries.

      Travel Appeal Blue

      Fair Index

      Evaluate the Impact of Your CSR Initiatives.

    • Technology

      Our technology reveals the story behind the data.

    • Data Provisioning

      Get our unique POI, feedback and market data for all your intelligence needs.

      Data Enrichment

      Enrich your CRM, PMS, BI and Data Lake with our information.

      location intelligence icon

      Location Intelligence

      Market Intelligence, Location Intelligence, Data-driven Strategy.

    • API

      From our Data Lake to your apps, reports or systems, via our REST API.

      Data Visualisation

      We deliver insight-rich reports that are tailored to your business needs.

      Voice of Customer

      Collect feedback at every touchpoint. Anytime your customers interact with your brand, you have an opportunity to listen.

    • Industries

      Learn how our AI-powered data fits your business needs.

    • Banking & Finance

      Enrich ratings & gather quality information about businesses anywhere.


      Investigate the performance of your digital and physical stores. Drive Sales Growth through Customer Sentiment.


      Get a complete understanding of the market for laser-focused sales.

    • Utilities

      Measure the quality of service much better than NPS can. Up-to-date and relevant customer sentiment data for any product or service.

      Real Estate

      Get a comprehensive geographic, demographic and qualitative picture of any location worldwide.


      Enterprise-grade analytics, market automation and intelligence for the industry.

  • Partners
    • Resources

      A closer look into what we do.

    • Customer Stories

      News & Blog

      The latest news and updates about our products, services and open source technology.



      Read our white papers, eBooks and analysis.


      Data Package

      Comprehensive data enrichment for any POI or territory.

    • Customer Stories

      Customer Stories

      Learn how our solutions created success for our customers.

      API Documentation

      Our clear and detailed API doc for developers.

  • Talk with Us


Innovating the world of tourism
Industry - Travel


Countries mapped
2 Mln
POI mapped
300 Mln
Pieces of online content analyzed every day
Sources of online feedback monitored

For tourism, hospitality and F&B, Travel Appeal – a subsidiary brand of The Data Appeal Company – is entirely dedicated to innovating these industries.

Independent and chain hotels and restaurants, destinations and tourism operators rely on our comprehensive and accurate data to enhance their online presence and drive growth.

With our reputation and review management platform, mobile app, and focus reports, our ecosystem of solutions provides you with full control over your digital presence.

Seamlessly enhance your business strategies, improve your reputation, set the best prices and overcome the competition.

With our destination data, API and on demand reports, obtain both a holistic overview and granular details of the market, tourist flows and traveler preferences. With the 24/7 chatbot, improve customer service and increase services sold.

Travel Appeal is the innovation your business needs to drive growth and enhance the customer experience.

Explore the Travel Appeal Solutions

Travel Appeal is an ecosystem of seamless, innovative solutions entirely dedicated to the tourism industry: hospitality, F&B, destinations and more.
Manage and enhance your customer feedback and reputation with our variety of products.
Drive business growth and try Travel Appeal today.

Uncover new opportunities

Highlight traveler’s behaviors, preferences and criticisms to identify new business and investment opportunities.

Drive business growth

Our review and reputation management solutions help businesses climb the rankings, set the best prices, keep competitors under control and create outstanding customer experiences.

Enhance the customer experience boost your reputation

Discover what visitors really think and leverage actionable insights to offer an unforgettable experience. Find out how external factors impact your destination and track the competition to enhance your reputation, welcome more visitors and boost revenues.

The Travel Appeal platform offers Best Western Italy a comprehensive and accurate overview of each individual property’s online presence and their overall brand. Reputation, prices, competitors: everything is under control. The subsequent development of the Best Friend mobile chatbot, based on the latest generation of Artificial Intelligence, helps the group to take care of every single customer from pre-stay to post-stay, offering the possibility to customize the experience, purchase additional services, contact staff and much more.


Data That Makes a Difference

At any time, leverage comprehensive and real-time data on human experience, points of interest (POI), geographic areas and locations around the world. We understand what drives human behaviour. 
You gain a competitive advantage.