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From guesswork to growth:

Strategic site selection solutions

Discover the perfect location for your business or investment with location-based insights, consumer feedback, and market trends.
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Navigating site selection challenges with precision

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How we can support you in making optimal site selection decisions

  • Predicts attendance through digital content, including peak and off-peak times and seasonality (where available)
  • Can be filtered by time of day and visitor origin for a more detailed analysis
  • Applicable to any POI or territory (as granular as 500 x 500 metres)
  • Includes up to 5 years of historical data
  • 100% GDPR compliant
  • Measures customer based on sentiment expressed online
  • Understand what influences behaviours of current and potential clients
  • Provides insights to power your data-driven decision-making
  • Analyses how individual Point of Sale perform and compare to industry or competitor average
  • Evaluates the sentiment of individual businesses and locations according to factors such as safety, price, quality of services, and food quality
  • Includes up to 5 years of historical data


  • Uncovers the perception of any business, brand, or territory
  • Compares your positioning against competitors in current and potential markets worldwide
  • Uses competitor sentiment to uncover market preferences
  • Compares footfall data to compare customer traffic patterns
  • Provides insights for competitive benchmarking and strategic decision-making
  • Discover untapped opportunities and market gaps to capture a larger market share

Unlock the power of our solutions

How we can support you in making optimal site selection decisions

Select the right solution for your business and data familiarity


Effortlessly access data in its purest form through our versatile options: Data Pack (.csv/.xls file) and API integration.


Explore the convenience of our flexible indexing solutions, enabling fast retrieval, compre-hensive categorisation, and intelligent keyword recognition for valuable information

Data visualisation

Gain valuable insights and drive informed decision-making with our intuitive D/AI data visualisa-tion platforms — D/AI Retail and D/AI HORECA — and our intera-ctive maps in collaboration with our partners Carto.

Trusted by the best tourism destinations and companies


Discover the power of our site selection solutions:

From the UK to Eastern Europe: A transcontinental journey of coffeehouse success

A leading coffeehouse sought to expand its reach in a fast-growing market. Data Appeal provided granular and rich geospatial data: precise POI datasets, enhanced with business details, sentiment analysis, and popularity indicators.

Our client gained an in-depth understanding of global market scenarios, allowing them to strategically plan their growth, and achieve long-term success in a time- and cost-efficient manner.

Read the full customer story >

from 45 days to 0

Optimise your site selection strategy today!

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