Identifying the top prospects in the market
Client’s Challenge
The Dutch company, SoWiFi, provides automated marketing tools to small and medium-sized businesses in the retail and hospitality sectors. Through the WiFi connection, the service collects information about customers, which businesses will consequently use for their promotional activities. SoWiFi wants to expand its range of customers in new, international markets.
Client’s Goal
Become a reference point throughout international markets for the management of hotel and retail WiFi connections.
Our Solution
SoWiFi leverages our semantically-analyzed data coming from online feedback and reviews to uncover customer problems and complaints related to internet connections at a variety of businesses. They are able to identify prospects that would benefit most from their product and propose solutions to better satisfy customers accordingly.
