Knowledge is power
Both tourism destinations have chosen to rely on Data Appeal’s Sentiment Analysis to understand visitor perception and the level of appreciation of both a territory and its services, including accommodations, food and wine, attractions and cultural points of interest.
Uncovering insights from sentiment and reputation data helps decision makers strategize and forecast, with a clear view of growth and evolution.
An inside look at the Veneto Tourism Observatory platform
Data is both a guide and a beacon for any situation, even the most complex, to understand what’s happening in a selected territory. Leverage data to uncover the latest trends and adapt services and products based on those trends to improve results, at both a holistic and granular level.
The platform is divided into three sections: News, Documentation and Data and Indicators. Among the latter, online reputation indicators are provided by The Data Appeal Company.
This section is interactive, and, by using the filters, you can select the entire region of Veneto or a sub-destination destination, such as Venice or Verona. The data includes:
- Sentiment (a score expressing the level of sentiment from semantically analysed online content)
- Online content and sentiment trends over selected time periods
- Visitor Analyses
- Types of Visitors
How does the Tourism Observatory in Piedmont use data to understand the impact of events?
The Observatory combines a variety of analysis tools, from classic surveys and statistics to sentiment analysis and visitor spending habits.
After taking an inside look at the International White Truffle Fair of Alba, we uncovered that domestic visitors from Italy and Swiss travelers were the top two tourists who discussed the event and shared their experience the most. The most discussed topic was the hospitality of local operators. All the data collected was shared in a public report and highlighted in the video below:
https://youtu.be/Kg7ZSCTTHIE
