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Transform destination data and insights into new growth opportunities

D / AI Destinations is the ultimate destination management platform that turns data into powerful strategies for sustainable tourism growth. Unlock insights about your region, optimise visitor flows and investments, and track performance to drive continuous improvement.

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Actionable recommendations straight from your visitors’ feedback

Insights are no longer just insights for you to decipher—they’re now immediate actions, helping you enhance your destination’s reputation and competitiveness.

Our AI scans your destination’s reviews in real time to identify strengths and weaknesses across key areas like hospitality, F&B, attractions, and transport. It then analyses this data further to provide direct and precise recommendations tailored to your needs.

With our latest improved analysis model, you can:

Quickly spot strengths and weaknesses in a user-friendly interface
Understand what matters most to visitors
Receive tailored recommendations to optimise strategies and budget
Showcase the impact of your initiatives with clear, data-driven insights
Track any topic to gain actionable intelligence for your destination

Get the complete view of your destination:

Spending insights: Know where, when & how much

Track spending patterns
Identify top markets
Segment by traveler type
Leverage two years of data
GDPR compliant

Visitor insights: Turn feedback into action

Profile your audience
Identify what matters most to visitors in real time
Learn your strengths and weaknesses
Spot trends early
Get personalised recommendations

OTA data: Anticipate visitor flows and occupancy

Forecast demand
Maximise occupancy
Track booking trends

Event impact: Measure attendance and spending

Up-to-date event calendar
Anticipated attendance
Estimated spending for each sector

Competition analysis: Benchmark and outperform

Compare performance
Track growth over time
Identify strengths & gaps

Clear, category-specific spending insights at a glance

Thanks to our partnership with VISA, gain detailed and anonymised insights into visitor spending behaviour to enhance your destination’s marketing efforts and services.

Each month, you can measure total and category-specific spending, identify the country of origin of credit cards, segment spending into business and leisure categories, and access a two-year historical record to analyse spending trends over time.

With this exclusive information, you can achieve all your objectives:

Enhance the profile of your visitors.
Optimise communication and marketing based on their preferences.
Compare results over time and against competitors.
Measure the ROI of campaigns and events.
Make informed decisions and investments.
Improve territorial and infrastructure planning.

CUSTOMER STORY

Visit Piemonte

Surpass competitors and enhance international visibility

D / AI Destinations helps VisitPiemonte leverage flight, hotel, and sentiment data to surpass the reputation of Burgundy and establish a steady flow of tourists year-round.

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Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.
Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

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Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.
Stefan MarchioroDirector of Visit Veneto

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Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.
Cristina BergonzoManager, Tourism Observatory of Piedmont Region

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This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.
Sophia QuintHead of Market Research, visitBerlin

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D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.
Bruno Berteroformer Marketing Director PromoTurismoFVG

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D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.
Pierangelo RomersiDirector of Visit Emilia

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Through D / AI Destinations, we found people were visiting places we hadn’t even considered tourist spots—like small churches off the beaten path. It’s helped us look at our destination with fresh eyes.
Daniel Santana VeranoProduct Manager Smart Tourism Office Sevilla

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Combining our visitor survey results with Data Appeal’s insights has deepened our understanding of visitor experiences and supports more informed decisions with real-time sentiment and behavioural data.
Henna SiltanenSenior Advisor Smart Tourism and Digital Development Business Helsinki

Free trial

Enjoy full access to D / AI Destinations for 7 days.
Experience our destination marketing & management platform with no risk and no obligation.
There are no fees, and you can cancel anytime.