• Products

      Software products by The Data Appeal Company.

    • Data Appeal Studio Icon

      Data Appeal Studio

      Human Experience Intelligence for geographic areas and tourism destinations

      Features

      Explore all Studio features

      Benefits

      The impact of using Data Appeal Studio

      Book a Demo

      Book a Free Demo of Data Appeal Studio

    • Logo Covid Safety Index

      COVID Safety Index

      A real-time indicator to help you navigate through uncertainty.

      Travel Appeal Blue

      Travel Appeal

      Our Ecosystem of cloud products for the Travel & Hospitality industries.

    • Solutions

      Our technology reveals the story behind the data.

    • Data Provisioning

      Get our unique POI, feedback and market data for all your intelligence needs.

      Data Enrichment

      Enrich your CRM, PMS, BI and Data Lake with our information.

      location intelligence icon

      Location Intelligence

      Market Intelligence, Location Intelligence, Data-driven Strategy.

    • API

      From our Data Lake to your apps, reports or systems, via our REST API.

      Data Visualisation

      We deliver insight-rich reports that are tailored to your business needs.

      Voice of Customer

      Collect feedback at every touchpoint. Anytime your customers interact with your brand, you have an opportunity to listen.

    • Industries

      Learn how our AI-powered data fits your business needs.

    • Banking & Finance

      Enrich ratings & gather quality information about businesses anywhere.

      Retail

      Investigate the performance of your digital and physical stores. Drive Sales Growth through Customer Sentiment.

      Telecommunications

      Get a complete understanding of the market for laser-focused sales.

    • Utilities

      Measure the quality of service much better than NPS can. Up-to-date and relevant customer sentiment data for any product or service.

      Real Estate

      Get a comprehensive geographic, demographic and qualitative picture of any location worldwide.

      Travel

      Enterprise-grade analytics, market automation and intelligence for the industry.

  • Partners
    • Resources

      A closer look into what we do.

    • Customer Stories

      News & Blog

      The latest news and updates about our products, services and open source technology.

      Research

      Our white papers, eBooks and analysis

    • Customer Stories

      Customer Stories

      Learn how our solutions created success for our customers.

      API Documentation

      Our clear and detailed API doc for developers.

  • Talk with Us

Puglia

Monitor, analyze and manage a territory and it’s reputation

Client’s Challenge

Puglia is one of the Italian regions most appreciated by travelers from around the world. However, the large amount of reviews, comments and content posted online by visitors is difficult to collect, monitor and manage. Before launching their digitalization strategy, the Pugliapromotional Tourism Regional Agency was in need of a tool to fully manage visitor experience data and easily involve tourism operators in actively making the destination more attractive.

Client’s Goal

To have full control over the region’s online reputation to optimize its global perception. Puglia destination managers were also looking to transform hotel, restaurant and business operators into the destination’s top ambassadors to increase the region’s attractiveness.

Travel Appeal Solution

Travel Appeal, the Data Appeal subsidiary dedicated to hospitality and tourism, provides Pugliapromotion with Destination Reports to optimize their online presence.

The reports include an accurate, up-to-date and comprehensive analysis on the destination including traveler behavior and sentiment data and insights on how to increase the region’s popularity and engage tourism operators.  

Share:

Share on facebook
Share on twitter
Share on linkedin

RELATED POSTS

We’re happy to help!
Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.