[FREE EBOOK] How to Host Successful Concerts and Music Festivals Using Destination Data

Concert attendance and frequency have not only returned to normal but have surpassed previous levels too.

Concert tour sales between October 2023 and March 2024 spiked 83% year-over-year, with the top 10 tours grossing over $1.5 billion. And that figure excludes Taylor Swift’s record-breaking Eras Tour — which became first to gross over $1bn according to Pollstar’s 2023 year-end charts.

Destinations stand to gain the most from this boom.

And while the reasons for this trend can vary, the benefits remain the same.

Music events attract more visitors and boost local businesses and the hospitality industry, enhancing the destination’s appeal, and attracting even more events — maintaining a cycle of growth and visibility.

Download the eBook to discover:

• The win-win effects of hosting concerts and music festivals
• How to leverage event data using real-world examples from our destination management platform, D / AI Destinations, including OTA rates, market saturation, event attendance, and spending from multiple-day concerts and festivals taking place this year:
  • Coldplay – Rome (July 12, 13, 15, 16, 2024)
  • Adele – Munich (August 2, 3, 9, 10, 14, 16, 23, 24, 30, 31, 2024)
  • Rock in Rio (September 13-15, 19-22, 2024)
• How destinations can host successful concerts and music festivals while tackling sustainability and overtourism