Skip to main content

The Data Appeal Company has won the Travelport Accelerator Program. Created in partnership with Amazon Web Services (AWS), this elite program is transforming hyper-personalized travel marketing around the globe. Data Appeal will work with both organizations to develop their solutions in 2022.  

Fostering collaboration with innovative thinkers

In collaboration with Amazon Web Services (AWS), Travelport, a multinational travel tech and retail organization, has just concluded the first edition of their global accelerator program, a new initiative to hyper-personalize travel marketing. 

120 tech startups, scaleups and innovators applied to the 2021 Travelport Accelerator Program, yet only ten advanced to the semi-finals and six were selected as finalists. Today, two victors have been crowned and we are excited to share that The Data Appeal Company is one of the winners of this year’s accelerator program.

The Data Appeal Company presented to an industry judging panel that included some of the biggest names in the travel industry, including: Southwest Airlines, American Express Global Business Travel, Priceline, Internova Travel Group, Direct Travel and Christopherson Business Travel.


Check out our winning pitch below:

“The Travelport Accelerator was created to foster collaboration with innovative thinkers who bring revolutionary ideas to the table. Together with a panel of leading industry experts, we heard some truly unique concepts and viable product ideas.

In the end, the solutions presented by Taguchi and Data Appeal were the most compelling as they have the potential to quickly deliver a significant improvement to the personalization of travel marketing by utilizing Travelport+”.

Tom Kershaw, Chief Product & Technology Officer at Travelport

Data-Driven Insights for Hyper-Personalized Digital Marketing

Data Appeal won with the pitch of Data Appeal Studio, the first, all-inclusive Location Intelligence, Experience Intelligence and Destination Analysis platform. Our mission is to support travel brands, tourism boards, and destinations effectively enhance their marketing operations and investments with the ability to transform data into real-time actionable insights. Data Appeal will utilize Travelport+, Travelport’s next-generation travel marketplace, and technology tools from AWS to progress the development of our digital marketing solution for the travel sector. 

Data is the secret weapon to make the most strategic decisions. Data Appeal’s AI-enabled solutions and KPIs enable tourism-related businesses and destination marketing organizations (DMOs) to:

  • Monitor, analyze, profile and benchmark the customer and traveler experience of any territory
  • Identify locations with the highest investment potential around the world
  • Orient sales and marketing strategies to attract the right traveler, with the right message at the right time 

Data Appeal collects, analyses and evaluates the Sentiment and level of customer satisfaction across all points of interest in a destination, in real-time, from over 100 sources and 500 million social posts, reviews and online content each day. They are the only company combining three key, real-time intelligence elements at once: Location, Sentiment and Market Intelligence – providing access to both historical and forecasting insights for any point of interest, brand or territory.

Data Appeal is joined by Taguchi Marketing, an Australian-based platform designed to optimize dynamic marketing content to bring marketing automation to the masses within the travel sector. 

“We’re extremely delighted that Travelport, AWS and the esteemed panel of judges saw the value of our solutions and we cannot wait to support and enrich the world of travel retail and tourism destinations. Having access to such rich data and insights will be invaluable to enhance our analysis and solutions. There is so much we hope to achieve with Travelport and Amazon Web Services in 2022, including building a solid partnership that will lead to a joint value proposition to best service the tourism industry around the globe.”

Mirko Lalli, CEO & Founder at Data Appeal

Watch the Final Video!

Discover our Solutions for Tourism

Leave a Reply