The countdown is on! Marking just over 100 days until the start, Paris prepares to host the 2024 Summer Olympics from July 26th to August 11th.
All eyes are on the City of Lights where athletes, spectators, and enthusiasts from all around the world will descend upon the city in a matter of months.
However, beyond the anticipation of the sporting events, the 2024 Olympic Games will significantly influence Paris’s tourism scene, elevating the city’s appeal to unparalleled heights.
Ahead of our upcoming webinar on February 28, 2024, we’re sharing some exclusive insights into Parisian tourism, sourced from D/AI Destinations and the PredictHQ’s predictive demand intelligence platform.
Together, we’ll reveal:
What are the hotel and short-term rental rates during the Olympic weeks?
Which countries send the most spectators to the Olympics?
On which specific days can we expect a surge in attendance and accommodation rates?
What is the sentiment (level of visitor satisfaction) regarding the French capital and the most frequented districts?
Paris will make the most of the Olympics
Paris is gearing up for the Olympics with an extensive lineup of events that extend far beyond sports. As a result, the city is set to become one of the most sought-after tourist destinations of the summer. However, the tourist offerings are anticipated to be the priciest ever, almost reaching inaccessible levels.
Not only will hotel and short-term rental rates surge due to high demand, but starting from January 1, 2024, the tourist tax will more than double. Similarly, the Louvre has already announced a 29% increase in ticket prices, while metro fares will be doubled.
Frederic Hocquard, the Deputy Mayor of Paris, in charge of tourism and nightlife, expressed deep concern: “We want popular Games, but it can’t be popular Games at 700 euros a night.”
Is this really the case?
To better understand this, we turned to our destination marketing and management platform, D / AI Destinations, and analysed data from our partners at PredictHQ.
OTA rates have more than doubled
Accommodation and short-term rental rates listed on Online Travel Agencies (OTAs) have already doubled compared to those recorded in 2023.
The most significant increases are observed in short-term rentals, such as private houses and flats available on online platforms.
(Average OTA rates for hotels and private accommodation, 26 July to 11 August 2024 – source D / AI Destinations)
Data from early February 2024 reveals a significant surge in rates for the weeks surrounding the Olympic Games, with an exceptionally high peak expected on the day of the opening ceremony.
Starting from July 26, a double room booked through online portals will cost nearly 1,000 euros per night.
For context, it’s worth noting that rates recorded by OTAs for the February-April period in Paris are only showing an increase of 10-15% compared to the same period in 2023.
Expected turnout of over 16 million attendees
PredictHQ, a leading international organisation specialising in AI-powered predictive event intelligence, has estimated that the 2024 Olympics will attract 16 million spectators during the 17-day event.
The Games are expected to generate a total economic impact of over $537 million, with $132 million fueling local accommodation providers.
Sentiment Score is increasing
It seems that Audrey Hepburn’s, “Paris is always a good idea,” remains as valid as ever.
Despite the rise in rates observed in 2024, the Sentiment Score, which measures the overall online appreciation for various activities in Paris including hotels, short-term rentals, restaurants, attractions, and more, has shown a notable increase compared to the previous year, with a rise of +1.5.
The most significant variation was noted in December 2023, during the peak season, when sentiment toward the city surged to +3 compared to 2022.
Attractions – such as museums and parks – generate the highest Sentiment Score (91/100). On the other hand, short-term rentals register a much lower Sentiment Score (75/100), with common complaints relating to the internet and air conditioning.
(Paris’ overall Sentiment Score in the last 6 months vs previous year – source D / AI Destinations)
Air bookings are expected to peak during the opening ceremony
There is also a remarkable increase in expected international arrivals during the first week of the Olympics.
When examining the global arrivals at all airports in Paris from July 24th to August 13th using GDS data, a notable portion of travellers originate from different countries: United States (21%), which doubled compared to the previous week, Japan (6%), a country that wasn’t among the top 5 the previous week, Canada (4%), and Brazil (3%).
On average, these travellers book their flights 250 days in advance, which is more than eight months ahead. This suggests that it’s not only fans and tourists, but also athletes and professionals who are travelling to participate in the event.
(Selected passenger arrivals, 27 May to 26 August 2024 – source D / AI Destinations)
Which district in Paris is the most popular?
According to recent online reviews and content, tourists prefer historic central districts, especially those with many attractions and museums.
Topping the list is the 7th Arrondissement, with a Sentiment Score of 88/100, renowned for landmarks like the Eiffel Tower, Invalides, and Musée d’Orsay, making it one of Paris’s most renowned areas.
Interested in exploring the tourism impacts of the Olympics further?