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October is here and so are the top tourism events in Italy, as TTG 2021! The Data Appeal Company will be there with exclusive speeches, reports and the biggest award ceremony for Italian tourism destinations. 

Save the date and mark your calendars for October’s best events. 

Hospitality Day – October 12th

Demosthenes, Buffalo Bill and Elon Musk – Effective marketing and a product that stands out are the tip of the iceberg of motivation, vision and not fear of making mistakes.

Speaker: Mirko Lalli, CEO & Founder of The Data Appeal Company
When: 12.30PM CET
Where: Fiera di Rimini (Rimini, Italy) – Sala dell’Arco
Italian Language

What’s the right way to reach your goals in the tourism sector? There are many ingredients, and for each person the path is different, but one thing is certain… Goals can only be reached with determination and a pinch of recklessness. Don’t give up on your ideas, even in a world where it seems like everything has been done before. 

TTG Travel Experience – October 13th – 15th

Italy Digital Destination Awards 2021 – 360 degrees of Italian Tourism from data to digital growth strategies

When: October 13th – 4.45 pm CET
Where: Fiera di Rimini (Rimini, Italy) – Italy Arena – Hall C5
Speakers: Mirko Lalli, Founder & CEO of The Data Appeal Company
Mario Romanelli, Head of Sales Italy at The Data Appeal Company
Damiano De Marchi, Senior Analyst & Tourism and Destinations Specialist at The Data Appeal Company
Italian Language

The Italy Digital Destination Award, the highest recognition for Italian tourism destinations on the national scene, is back for a new edition. This year, the IDD Award has been transformed, thanks to the partnership with TWOW, a digital agency specializing in performance-oriented, data-driven projects.

As every year, the Italy Digital Destination Award will be accompanied by the presentation of the “All Italian Data” Report results. Thanks to its proprietary algorithm and its artificial intelligence, Data Appeal has collected and analyzed 390 thousand points of interest, 16 million pieces of online feedback and 90 million accommodation offers on OTAs across Italy to reward the regions and tourism destinations that have earned the best reputation, the best food and wine offer, which destination and offers are perceived most safe to visitors and much more.

This annual award is an important reference point to fully understand Italy’s tourism trends and performance at the international level to better develop effective data-driven growth strategies.

Technology, data and solutions for the Camping Village. How they are evolving and what skills are (already) needed

When: October 13th – 3:30 pm CET
Where: Fiera di Rimini (Rimini, Italy) Camping Arena – Hall B5
Speakers: Damiano De Marchi, Senior Analyst and Tourism and Destinations Specialist at The Data Appeal Company
Italian Language

The greater focus on outdoor spaces is giving the outdoors and camping industry a wonderful opportunity: to become an alternative to hotels and resorts. To achieve this goal and target hotel guests, in addition to reviewing the services, it’s necessary to update knowledge and technologies capable of facilitating the transition. Sales, guest management and other departments responsible for camping villages must collect and analyze information on the market and predict demand to strategize effectively. There are already several options, but how do you know which ones are right to meet current and future needs of guests?


The PNRR, an overtaking lever for Italian tourism

When: October 13th – 3:30pm CET
Where: Fiera di Rimini (Rimini, Italy) Italy Arena – Hall 5
Participant: Mirko Lalli, Founder & CEO of The Data Appeal Company
Moderated by: Maria Elena Rossi, ENIT Marketing and Promotion Director
Italian Language

To overcome the difficulty of post-pandemic tourism, the new Italian Ministry of Tourism is putting in place modern digital tools for public and private operators to support tourism promotion and the competitive positioning of Italy as a destination sought after by global demand. As part of the activities envisaged by the Digital Tourism Hub, the Dashboard will be presented and made available to operators and institutions for timely planning of post-Covid19 business strategies. 


ENIT Academy: Taking Data-driven strategies to market

When: October 14th – 10.30am CET
Where: Fiera di Rimini (Rimini, Italy) Italy Arena – Hall C5

Data surveys not only serve the purpose of monitoring current trends, but are a great tool to navigate the market, intercept changes, grasp the segments most interested in your offers, and build products suitable for developing needs. This training session explores the different ways of positioning your offer based on your market and leveraging data to take action and boost your business. 


Come and meet The Data Appeal Company and TWOW teams in person at the Pavilion A1 – Stand 148

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