The Data Appeal Company, one of the most innovative customer perception and geospatial data providers, has entered into a strategic partnership with Planet, formerly Hoist Group, provider of the widest range of hospitality technology in EMEA.
Founded in 2014, Data Appeal offers innovative and diverse solutions to aid businesses, across a variety of industries, uncover their competitive advantage, improve customer satisfaction and increase revenue by leveraging human experience data and artificial intelligence technology. Their subsidiary, Travel Appeal, is entirely dedicated to hospitality and tourism.
“We’re very excited to enter this partnership with Hoist Group. We were looking for an innovative partner to supplement our solutions for the hospitality industry. Hoist Group is constantly evolving technologically and they deeply understand all aspects of hotelier operations. Their innovative digital solutions will greatly enhance the value of our offer.”
Mirko Lalli, Travel Appeal’s CEO and Founder
E-reputation indicators are included in Hoist Dashboard by default
In partnering with Hoist Group, Data Appeal will open their unique, data-driven platform to all hotels across Hoist’s portfolio. Through this partnership, E-reputation indicators are included in Hoist Dashboard by default. This allows hoteliers to get actionable insights relating to hotel’s internal operations (PMS, Guest usage and technology monitoring) as well as external reputation driven by guests’ experiences. The Travel Appeal Dashboard enables hoteliers to monitor, analyze and manage all incoming reviews and social posts from guests across dozens of online channels. It helps improve the guest’s perception of any individual or hotel or entire brand.
Data Appeal has mapped over 2 million Points of Interest and analyzes 300 million pieces of online content daily from over 100 sources across Europe and the Americas. Hoist Dashboard serve a wide range of hotels across Europe, Middle East and Africa. It brings easy to access, easy to understand and easy to action insights for Hotel Owners, GMs, and those who lead your Tech Infrastructure, Marketing, Operations, and Housekeeping.
Together, Data Appeal and Hoist Group will integrate their systems to simplify hotelier operations and provide seamless and efficient hotel management, resulting in increased revenues and improved guest satisfaction.
“Hoist Group has been catering to thousands of hotels across a wide geography for over two decades. Our systems process a large database to produce valuable insights to hospitality businesses. Partnering with Data Appeal not only boosts our ability to deliver valuable insights but also stands testimony to our belief in an ecosystem-based value model.”
Marc Valentin, CIO – Hoist Group
