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From 12 June to 14, The Data Appeal Company will take the stage at Phocuswright Europe 2023 in Barcelona, Spain. We’ll discuss a crucial issue in global tourism: balancing the interests of tourists and locals and ensuring tourism benefits both sides.

We invite you to come and listen to the speech by Mirko Lalli, CEO and Founder of The Data Appeal Company:

One Destination, Many Voices: AI and Data to Empower Residents and Tourists Alike
Tuesday, 13 June 2023
12:30 – 13:00 CE

Phocuswright Europe: Harnessing data and artificial intelligence to transform the relationship between tourists and residents

Mirko Lalli photo

The sustainability of a destination depends on the crucial task of harmonising the needs, well-being, and quality of life for both the ‘resident citizens’ and the ‘temporary citizens,’ ensuring a positive and fulfilling experience for all.

Mirko Lalli, CEO and Founder – The Data Appeal Company

This is precisely what we’ll be covering during our speech at PhocusWright Europe: offering a positive, satisfying, and sustainable experience for both tourists and residents, which is inarguably one of the biggest challenges for tourism destinations right now.

Technologies, such as artificial intelligence and alternative data, offer new ways of evaluating and comparing sustainability and inclusion initiatives. These new metrics are completely revolutionising destination management and marketing.

Until now, these KPIs have been measured through subjective self-assessments or external surveys. But DMOs, DMCs and tourism organisations now have access to accurate and objective metrics to analyse their destination automatically, objectively, reliably, and in real-time.

What are the methods to obtain access to these innovative KPIs, and how can they be implemented in managing tourism destinations?

Mirko Lalli will explore this topic in depth in his speech.

Why participate in Phocuswright Europe?

Phocuswright Europe brings together the most prominent figures in the tourism sector, fostering an engaging environment where you can explore critical industry topics and uncover innovative market trends.

Our CEO, Mirko Lalli, will be among several other industry trailblazers, including John Boris, CEO of Tripadvisor; Arjan Dijk, Senior Vice President and CMO of; Axel Hefer, CEO of trivago: John Mangelaars, CEO at Skyscanner, and many more.

It’s an excellent opportunity to learn, meet with industry professionals, stay updated on the most recent developments, and engage in direct conversations with startups and pioneering businesses.

This event will be a great chance to meet our sales team and discover more about Data Appeal Studio, the only all-in-one platform for destination marketing & management.

Meet our team

Hannah Babineau
Head of Partnerships at Data Appeal

[email protected]

Asia Fossi
Destination Specialist at Data Appeal

[email protected]

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