Leveraging Sentiment Analysis to Improve the Territorial Marketing of Tourism Destinations

Using Data Insights to improve Territorial Marketing

Here’s a sneak peak of the data-driven insights: 

• The sentiment of British travelers in New York City is higher than the global sentiment: 86 vs 84
• The most popular F&B attractions in NYC include the Hard Rock Cafe, Katz’s Delicatessen and the King Plaza Shopping Center
• The channels most frequently used to leave a review are Booking.com and TripAdvisor

To uncover the results of the full analysis and to learn more about the use of sentiment analysis to improve the effectiveness of destination marketing campaigns, watch the full, recorded webinar!