The value of Human Experience Data
- How do my products compare against competitors in the minds of consumers across different market segments, geographies and social profiles?
- Which market is ripe for growth? Who are my competitors in specific territories?
- Which target should I reach out to in my campaigns?
McKinsey shares that, “success requires harnessing digital data throughout the value chain and using it in an integrated, automated corporate planning process.”
By integrating human experience data, market and location intelligence the Consumer Goods Industry has extraordinary potential to enrich the day-to-day work across sales, marketing, innovation and technology, business development and more.
Seamless Brand Analysis
With our qualitative data and location intelligence, Venchi seamlessly evaluates customer feedback and online content across internet channels and social media, in real time. They dive into each review, topic, time period and channel for a detailed, granular and semantic analysis to assess their brand and competitors.
Data Appeal: Go beyond numbers
- Assess how customers perceive your products across bars, restaurants, hotels and points of sale around the world
- Investigate potential new markets with a data-driven approach for strategic investments
- Pinpoint consumer satisfaction across different market segments, geographies and social profiles
The applications of qualitative data and location are endless. So yes, to answer the question above… The Consumer Goods Industry is the next to go data-centric and it’s already getting started!
