Turning competitor insights into actionable improvements for reputation and customer experience.
The opportunity
A market of complex and high expectations
HotelinVenice, which manages two high-end hotels in Venice’s historic centre, needed a way to navigate the challenges of a highly competitive hospitality market.
With tourism in Venice consistently on the rise, maintaining a competitive edge required not only monitoring competitor pricing but also continuously enhancing guest experiences to build a positive reputation.
However, time is never enough, and the rigid software previously used by the client made it difficult to analyse guest feedback comprehensively or make data-driven decisions. This left the hotel at risk of compromising its brand positioning and guest satisfaction.
Why choose Data Appeal
A solution that saves time and optimises insights
With a clear need for an efficient and intuitive tool, HotelinVenice chose Data Appeal to simplify and accelerate data analysis.
The Travel Appeal platform, now D / AI Coach, quickly integrated into their workflow without disruptions, delivering immediate and impactful results.
“Easy, intuitive, smart, attractive, fast, value for money, top back-office assistance, [and] user-friendly.”
Filippo PoloGeneral Cluster Manager at HotelinVenice
The solution stood out due to its ability to bring order to their complex data needs, with the added benefit of being customisable and continuously supported by a responsive team.
Data Appeal’s solution
D / AI Coach for targeted, data-driven improvement
D / AI Coach enabled HotelinVenice to streamline operations and effectively manage guest feedback.
By segmenting feedback into positive and negative sentiments, the tool allowed the hotel to address specific areas in need of improvement, such as bar and breakfast hours, buffet offerings, and check-in speed.
For instance, the client can intervene in a targeted manner to meet the expectations of our customers. With D / AI Coach’s real-time insights, staff could track performance across departments and make swift, impactful changes to improve guest experiences.
The results
Enhanced reputation and operational clarity
Data Appeal’s platform brought HotelinVenice substantial results, transforming how they approached guest feedback and competitive analysis.
The hotels gained a structured view of guest sentiment and competitor positioning, eliminating the need for cumbersome Excel sheets and fostering a culture of continuous improvement.
The “healthy competition” among hotel staff led to greater accountability and a shared goal of delivering superior service, which ultimately strengthened brand reputation and guest loyalty.
As Polo summarised, Data Appeal had finally provided the “clarity” they needed to excel: “We are ready to improve anything to offer an excellent customer experience.”
“With Travel Appeal [D / AI Coach] we can evaluate our competitors, our commercial policies and also monitor the progress of online reviews. Everything!”
Filippo PoloGeneral Cluster Manager at HotelinVenice