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HICON 2020 Transforms into a 100% Digital Event

hicon 2020

The new edition of HICON – scheduled for December 3rd – has transformed into a fully digital event. It’s not losing any of its innovative character. On the contrary, we’ve selected an innovative platform never before used in Italy to serve as the event’s virtual venue, allowing attendees to participate and network as if they were there!

The new, fully digital format of HICON 2020

At first, HICON 2020 was conceived as a hybrid event – both online and offline. However, the general uncertainty prompted the organization to change direction. The filming of the event – situation permitting – will be held at the Nana Bianca headquarters, at the Granaio dell’Abbondanza in Florence, Italy. Participants will be able to follow the entire live event from home – from anywhere in the world. 

Mirko Lalli, at the helm of the HICON scientific committee with Giancarlo Carniani and Nicola Delvecchio, explains, “The decision was based on two main reasons. First, due to the uncertainty about what will happen in coming weeks regarding current regulations and the possibility of another lockdown.”

"Second and most importantly, the decision was made in respect for everyone’s health and safety - avoiding travel and the possibility of contagion."

Mirko Lalli, CEO & Founder The Data Appeal Company

An innovative platform

Remo is the platform chosen for HICON 2020. This virtual venue provider is based in San Francisco, USA with the purpose to “humanize online events and remote work”.

Lalli reveals, “I tried Remo during an important remote meeting organized by an innovation hub in Silicon Valley and it immediately struck me. Its 2D map structure, with tables, chairs, a stage and even floors where you can move, chat and actively engage with other participants makes it ideal for safeguarding not only the use of content, but also the networking dimension that’s so precious in face-to-face events. Trust that it’s not your average conference on Zoom.”

High-level speakers

Many prominent speakers on the international scene have confirmed for this year’s edition from Philip Wolf and Lorraine Sileo of Phocuswright and Hylco Vesteeg of InterContinental Hotels Group to Michael Ros of Bidroom and Francesca Benati of Amadeus. They will participate on the main stage. 

We’ll have two other stages focusing specifically on hospitality and destinations. In the Hospitality Hall, speakers will reveal the latest innovations in the hospitality sector and the leading cutting-edge technologies hoteliers can take advantage of today. In addition, we’ll also have a room dedicated to Officina Turistica and the minds behind the award-winning Italian blog: Robi Veltroni and Silvia Moggia. They will involve some of the top journalists and researchers for a side view of tourism where you’ll get an inside look at the future of destinations.

One special price 

Since the event will be completely in digital format, the 2020 edition will have a single and locked price of €49 + VAT.


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Visit Emilia - Data Appeal Studio
Customer Stories
Margherita Nieri

Visit Emilia

Visit Emilia uses Data Appeal Studio to effectively plan and coordinate strategies aimed at destination growth.


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