From data chaos to clarity: How South Africa gained a 360° view of its destination

If you were unable to attend, don’t worry! Simply register for the webinar to receive access to the recording.

Speakers:

• Neesha Pillay, Head: Insights at South African Tourism
• Ben Vadasz, Co-founder & Partner at Destination Think
• Hannah Babineau, Head of Partnerships & Business Development at The Data Appeal Company

How can DMOs gain a 360° view of their destination?

South African Tourism faced a challenge familiar to many DMOs: while various databases already existed, these operated in in isolation—often outdated and lacked the depth needed to drive to tale strategic growth to the next level.

What if you could unify all your data—across regions, events, and visitor sentiment—into one actionable source?

In this exclusive webinar organised by The Data Appeal Company and Destination Think, South African Tourism reveals how they revolutionized their decision-making process by adopting a real-time, structured approach to tourism intelligence.

Discover how South African Tourism:

• Mapped all the points of interest (POIs) in the territory to unlock regional growth
• Tracked the impact of business and cultural events in real time
• Gained deeper insights into visitor sentiment and travel behavior
• Optimized resource allocation and marketing strategies with precision data

Whether you’re managing a destination, planning investments, or refining marketing efforts, this webinar will give you a data-driven blueprint for success.

Watch the video now