[FREE EBOOK] 5 Ways Sentiment and Popularity Boost Customer Experience and Profits

There are endless possibilities for using data to improve customer experience. So, how can your business harness this potential?

Customer experience (CX) has become pivotal for businesses worldwide. And it’s no longer just a matter of customer satisfaction and loyalty. It’s about profit and overall business success, too. 

According to statistics quoted by Forbes, 87% of customers will make further purchases from a company if they had a great experience the first time round. Just 18% would do the same if they had a very poor experience.

So as the stakes become increasingly high in today’s competitive business landscape, businesses need to keep up with the times to gain, and maintain their competitive edge.

But how can they do this effectively? 

Among the most reliable CX optimisation tools is location intelligence, a data-backed solution that can provide valuable insights into customer behaviour, preferences, and overall market trends, helping businesses use data to improve customer experience. 

By creating a data-backed customer experience, businesses can make more informed decisions, customise experiences, and allocate resources efficiently, ultimately improving customer satisfaction and driving business growth.

In this comprehensive guide, we will explore five powerful methods to elevate your customer experience using two types of location data:

• Sentiment: Unveiling customer emotions and opinions to provide valuable insights for businesses.
• Popularity: Showcasing the most-frequented businesses, neighbourhoods, and territories, offering an overview of the area’s volume and demographic.

Looking to create a journey that leaves a lasting impression? Wondering how to use data to improve customer experience? 

Download our brand-new, free report by filling in the form below to start levelling up your CX potential with the power of data.

Don’t miss the chance to gain valuable insight in the world of data and optimise your approach.