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Wednesday 6th December 2023
6 December
10:00 GMT / 11:00 CET

“This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been”

Watch it now!


Uncover the profound influence of Artificial Intelligence (AI) and Big Data on the landscape of destination marketing and management in this insightful webinar.

Dive into the realm of tailored marketing approaches, utilising predictive analytics to decipher evolving tourism trends.

Explore groundbreaking AI applications designed to elevate visitor interactions.

Gain valuable insights from interesting case studies, engage in discussions about ethical implications, and witness first-hand how these technologies are reshaping the trajectory of destination marketing.

Don’t miss the opportunity to be at the forefront of harnessing AI and Big Data for sustainable advancements in the ever-evolving tourism sector.


  • Mirko Lalli, CEO & Founder, Data Appeal
  • Joël Ferdinandus, Manager Rotterdam Experience, Hospitality & Events, Rotterdam & Partners
  • Moderator: Rachel Read, Director of Insight & Business Improvement, ETOA