Poste Italiane launches a data enrichment experiment with The Data Appeal Company. The goal is to enrich their internal CRM with synthetic indexes to evaluate the performances of small operators and ecommerce merchants, across Italy, to improve commercial sales leads and their own commercial channels.
Starting from an experimentation on small economic operators, the partnership with The Data Appeal Company has grown exponentially. Data Appeal has been formally accredited as a supplier of Poste Italiane and has commenced an annual collaboration to further evaluate the market potential of small economic operators and ecommerce merchants, and to improve commercial leads for sales force and commercial channel.
