Data Appeal, a leading provider of geospatial data, CX insights, and data-powered platform announced today its global partnership with Bright Data.
In today’s data-driven world, the ability to harness and utilize data effectively has become a paramount asset for businesses of all sizes and industries. To stay ahead in the competitive landscape, companies are constantly seeking innovative solutions to acquire high-quality data for their diverse needs.
That’s why Data Appeal and Bright Data have recently formed a strategic partnership that promises to revolutionize the way companies access and leverage points of interest data, unique KPIs (Sentiment Score, Popularity Index, etc.) and market trends for improved market evaluation, site selection and distributor qualification.
Bright Data, the world’s #1 web data platform is renowned for its cutting-edge web data solutions, and e-Commerce Insights. They empower businesses with the ability to gather data securely, ethically, and at scale from a wide range of sources on the internet. Their innovative platform ensures data accuracy, reliability, and compliance with relevant regulations.
“Bright Data has taken a strategy to expand our offering from web data to the wider external data needs of our +20,000 global customer base. The partnership with The Data Appeal allows us to address customers’ data needs with not just web data, but also POI data.”
Tamir RoterBright Data’s Chief Corporate Development Officer
In partnering with Data Appeal, Bright Data clients have access to global points of interest data, enriched with metrics to measure sentiment, popularity and more for data-driven destination analysis, location intelligence and risk mitigation.
“We’re thrilled to announce our strategic partnership with Bright Data, a collaboration poised to redefine how businesses approach data-driven decision-making.
Hannah BabineauHead of Partnerships, Data Appeal
By combining the robust capabilities of Bright Data with Data Appeal's expertise in extracting actionable insights, we aim to empower clients across diverse industries, from retail, FMCG and real estate to tourism and FSI, revolutionizing their operations and propelling them towards unparalleled success in an ever-evolving market. Saving time and money with go-to-market strategies has never been easier.”
The synergy of Data Appeal and Bright Data is a testament to the belief that combining their respective strengths will lead to groundbreaking outcomes. Here are some key aspects of this partnership:
- Enhanced Data Quality: By integrating Bright Data’s advanced data collection capabilities with Data Appeal’s extensive location-based data, companies can access high-quality, accurate, and comprehensive datasets. This is especially valuable for businesses seeking consumer insights, competitive intelligence, and market analysis.
- Scalable Data Solutions: The partnership opens the door for businesses to scale their data acquisition efforts effortlessly. Whether it’s site selection, qualifying distributors, market analysis or destination management, Data Appeal and Bright Data together provide the tools to access data at any scale.
- Legal Compliance: Data privacy and compliance with data collection regulations are top priorities in today’s landscape. Data Appeal ensures that data is collected in a legal and ethical manner, addressing concerns surrounding web scraping and data acquisition. This compliance is crucial in an era of strict data protection laws.
- Customizable Data Delivery: The partnership will enable businesses to receive data in the format they need, with options for data packs (.csv/.xls), APIs and easy integration with existing systems and tools.
- Diverse Applications: The combined solutions of Data Appeal and Bright Data cater to a broad spectrum of industries, including retail, FMCG, real estate, tourism and finance. This partnership ensures that businesses across various domains can harness the potential of data for informed decision-making.
The partnership between Data Appeal and Bright Data reflects a broader trend in the data industry: a shift toward collaboration and integration.
By pooling resources, knowledge, and technology, these two data powerhouses are enabling businesses to tap into a wellspring of information that can fuel innovation and growth.
The partnership between Data Appeal and Bright Data holds immense promise for organizations seeking to make data-driven decisions, resulting in saved time, resources and operational effectiveness.
