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The Data Appeal Company has been selected by Carto to provide unique qualitative, POI-based data for any industry around the world.

Founded in 2014, Data Appeal provides the most powerful combination of Location Sentiment and Market Intelligence data for any Point of Interest, brand or territory worldwide. Their innovative and diverse solutions aid organizations, across a variety of industries, improve consumer experience, invest effectively, mitigate risk and add an essential qualitative layer to their decision making.

Together with Carto’s Location Intelligence, Data Appeal’s geospatial and sentiment datasets will open many opportunities across the consumer goods, retail, real estate, telecommunications and HORECA industries as well as public administrations and tourism boards. Jointly, the shared solution will provide competitive intelligence and site, neighborhood and visitor selection, profiling and performance. 

Proven track record of helping global FMCG conglomerates

In partnering with Carto, Data Appeal’s datasets and proprietary KPIs can be accessed through Carto’s unique Location Intelligence platform, enabling organizations to use alternative data and analysis to:

  • Strategize store or product placements
  • Qualify ideal locations for their target audience
  • Perform accurate competitive intelligence on locations

“We are thrilled to have Data Appeal’s data in our Data Observatory. The partnership has proven to be successful already and we can’t wait to prove it’s potential combined with our platform and features. We truly believe sentiment data is a game changer in the data field because of its reflection of the public’s true experience.”

Alejandra Aranzadi Elejabeitia, Data Partnerships Manager – CARTO

Democratize, simplify and scale

Data Appeal has mapped over 7 million Points of Interest and analyzes 300 million pieces of online content daily from over 100 sources around the globe. Their unique location and experience intelligence datasets help organizations deeply understand their clientele, competitors and territory.Together, Data Appeal and Carto will help simplify daily operations and provide seamless and efficient selection, profiling and performance insights, resulting in risk mitigation, increased revenues, and improved consumer satisfaction. 

“I’m delighted to enter into a formal partnership with Carto. Together we have achieved much over the past year, aiding global food and beverage brands win market share, qualify leads and enrich the customer experience. Carto’s platform enables our data to be seamlessly visualized, filtered and segmented based on a customer’s unique needs and requirements.”

Mirko Lalli, Data Appeal CEO & Founder
From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much more. Data Scientists, Developers and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.


Discover our Location Intelligence Solutions

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