The Data Appeal Company is one of six finalists for the Travelport Accelerator program. Created in partnership with Amazon Web Services (AWS), this elite program aims to transform travel marketing.
Travelport global accelerator program
Renowned tourism conglomerate and travel retail platform, Travelport, has launched a global accelerator program in collaboration with Amazon Web Services (AWS), dedicated to addressing the travel industry’s biggest retailing challenges.
Over 100 tech startups, scaleups and innovators entered the competition with hopes of tackling a series of travel marketing challenges, from sustainability, data protection, hyper-personalization and customer acquisition. After review, those companies were shortlisted to ten and offered a once-in-a-lifetime opportunity to pitch their solution to an elite group of judges.
Among this esteemed panel of judges included some of the industries most renowned travel companies across the globe, including Southwest Airlines, American Express Global Business Travel, Priceline, Internova Travel Group, Direct Travel and Christopherson Business Travel.Southwest Airlines,
“We look forward to working with companies across the world, both large and small, to drive the modernization of travel retailing for the benefit of the entire travel ecosystem”
Equal parts Data, Innovation and Passion
Data Appeal advanced to the finals with our pitch of Data Appeal Studio, the first, all-inclusive Location Intelligence, Experience Intelligence and Destination Analysis platform.
Our platform enables destination managers, tourism boards and travel businesses to understand any location, anywhere in the world – from a single road to an entire country. We’re very excited to further expand our mission – supporting and empowering DMOs, tourism boards and organizations to become data driven.
Data Appeal is joined by five other finalists from around the world, including Taguchi Marketing, Everymundo, Adobe, Dynamo Video and Stackla. After the final round of pitches during the first week of November, three winners will be revealed.
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“We are delighted to have been given such an amazing opportunity to present our solutions to Travelport, a world-leading provider in travel technology, and have the chance to help shape the future of travel marketing and retailing with one of the best names in the industry.”
Check out a sneak peak of our pitch (02:08) and the other finalists below:
Data-Driven Destinations & Tourism Organizations
The reopening phase is upon us, and we know that time is of the essence for destinations (DMOs) and tourism-related businesses to improve their evaluation strategies. Visitor feedback, about an individual business, brand or territory is the secret weapon to obtain a better understanding of competitive positioning, forecasting visitors and mitigating risk.
Our data and platform provides an inside look at a destination’s reputation from a visitor’s point of view. Users can understand and evaluate the perception for any territory based on visitor demographics, their online review and feedback habits, and context (hotel rates, events, weather, etc.) to create a tailored offer, exceeding visitor expectations.
Our solutions provide rich data sets, proprietary KPIs (i.e. The Covid Safety Index, Travel Barometer, Sentiment Score, etc.) and our technology has worldwide outreach across all industries so organizations can have the most holistic and comprehensive overview of their destination or an individual point of interest at their fingertips.