The Data Appeal Company, part of Almawave Group, and Destination Think, creators of the Tourism Sentiment Index (TSI), have formed a global partnership aimed at transforming tourism by enhancing destination sentiment and driving sustainable growth – combining Data Appeal’s expertise in AI-driven sentiment analysis and Destination Think’s leadership in regenerative tourism. Additionally, this partnership will expand Destination Think’s reach in Europe while helping Data Appeal enter North America and Oceania.
This partnership paves the way for innovation in how destinations analyse, measure and benchmark traveller and resident feedback in real time.
By integrating Data Appeal’s proprietary algorithms with Destination Think’s strategic insights, tourism boards can not only track sentiment but also predict future trends, allowing them to stay ahead of the curve in an increasingly competitive landscape. This predictive capability gives destinations the opportunity to proactively improve services and experiences before issues arise, further enhancing visitor satisfaction and long-term loyalty.
Join us for 24 Hours of Travel Innovation
As part of this exciting collaboration, Data Appeal announces its participation at the international event 24 Hours of Travel Innovation, hosted by Destination Think. This free digital event will take place on September 27, 2024, in celebration of World Tourism Day, and will highlight key innovations transforming the tourism industry. Hannah Babineau will participate in the event, explaining the powerful value of leveraging sentiment analysis for becoming a more sustainable destination.
Registration is now open, and industry leaders are invited to join keynotes, panel discussions, and case studies addressing challenges such as sustainability, community benefits, and crisis management. Interested participants can register here.
