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In an exciting move for the European tourism industry, The Data Appeal Company—a leading provider of data analytics and insights for the tourism industry—and the European Tourism Association (ETOA) have announced a strategic partnership aimed at enhancing the sustainability and growth of tourism destinations across Europe.

ETOA, a powerhouse trade association representing over 1,100 organisations within the tourism sector, has joined hands with us to support destination management organisations at all levels.

A match made for sustainable tourism

ETOA is known for its member-driven community, encompassing a diverse range of stakeholders, from global brands to independent businesses, tour operators, destination management organisations (DMOs), hotels, experiences and attractions.

Their mission revolves around fostering a sustainable and favourable business environment for European tourism, and this partnership with Data Appeal is poised to bolster this endeavour.

“We are delighted to partner with Data Appeal, thus widening member access to the vital tools and data that help support their business decisions and promote the sustainability of European destinations.”

Rachel Read, Director of Insight


Driving sustainable tourism through data

Data Appeal has carved a niche for itself by harnessing the power of data to provide invaluable insights into the tourism industry.

Our data-driven solutions, including the only 360-degree destination analysis platform D/AI Destinations, have been instrumental in helping destinations of all sizes (towns, cities, regions, and countries) make informed decisions and adapt to evolving market trends.

With ETOA’s mission to create a sustainable business environment for European tourism, this partnership will further amplify the impact of data-driven decision-making.

By leveraging Data Appeal’s expertise and Destination Sustainability KPIs, ETOA aims to equip its members with the tools and knowledge needed to navigate the complexities of the tourism industry while minimising its environmental footprint.

“I am thrilled about this collaboration, as it promises to fortify our joint efforts in supporting and boosting European tourism destinations, ensuring their resilience and growth in an ever-changing industry.”

Hannah Babineau, Head of Partnerships


Unlocking insights for sustainable and efficient growth

Data Appeal has garnered recognition for its data-driven solutions that offer invaluable insights into the tourism sector.

By harnessing data analytics and state-of-the-art technology, we empower businesses to make informed decisions, optimise their offerings, and align with the evolving needs of travellers.

Through this partnership, ETOA members will gain access to Data Appeal’s innovative analytics and up-to-date research, enabling them to make data-driven decisions that enhance their competitiveness and sustainability.

One of the cornerstones of ETOA’s work is building a strong community within the tourism sector. Their commitment to fostering collaboration among global brands, small businesses, and industry specialists aligns perfectly with Data Appeal’s vision.

This, in turn, will foster innovation and the exchange of best practices, ultimately benefiting the entire European tourism ecosystem.

This partnership is a testament to the commitment of ETOA and Data Appeal towards building a more resilient and sustainable tourism industry in Europe.

By combining ETOA’s extensive network and advocacy efforts with Data Appeal’s data expertise, the stage is set for a brighter future for European tourism — one that prioritises sustainability, innovation, and informed decision-making.” – Hannah Babineau, Data Appeal’s Head of Partnerships


Curious to learn more about Data Appeal’s Destination Management Solutions?



Check it out today!