The opportunity
Management of online reviews for better time and resource effiency
Combo is a hostel chain in Italy that stands out for its innovative approach, combining design care with a focus on sustainability. Based in Venice, Milan, Turin, and Bologna, Combo offers not only accommodations but also dynamic spaces, networking opportunities, and cultural and creative events. Combo needed a tool that would allow for quick and precise management of online reviews, avoiding manual methods that required a huge expenditure of time and resources.
Why choose Data Appeal
Combo’s approach to improvement
Data Appeal solutions
Streamlining reputation management with D / AI Coach
Travel Appeal – now D / AI Coach – helps Combo continuously monitor online reputation, optimise internal processes, and obtain accurate real-time data. The platform, designed for hotel groups for managing reviews and online presence, enables responses to reviews within minutes using the AI assistant, keeps an eye on competitors, and enhances the customer experience. Through the analysis of reviews, Combo was able to discover both the weaknesses in service that negatively impacted guest experiences and the strengths that were most appreciated, useful for improving communications and marketing strategy.
Results
Optimising customer experience to maximise revenue
With the introduction of Data Appeal solution, Combo gained numerous advantages:
- Improvement of guest experience and revenues: Through the data collected, Combo implemented targeted actions to address critical issues and reinforce strengths, thus optimising the quality of services offered and reputation. Consequently, revenue also improved.
- Time savings: The platform streamlined the creation of internal reports, which were once handled manually. This improvement has boosted operational efficiency and facilitated regular sharing of results across teams.
- Enhancing commercial strategy: The data collected was used to assess the pricing strategy in comparison to competitors and to develop targeted promotions tailored to various customer segments.
“In the beginning, we encountered some internal resistance to adopting a completely new tool, but after seeing the concrete benefits, it became essential for all of us,” says the team.
Thanks to D / AI Coach (formerly Travel Appeal), Combo has managed not only to improve its operational efficiency and raise the entire team’s awareness of the importance of data but also to strengthen its growth strategy based on a deeper understanding of guest needs.
Are you in charge of a chain of hostels or hotels?
Make the most of the smart features of D/AI Coach, like the AI Responder and Smart Insights, to boost your reputation and bring in more money for your business.
