• Products

      Software products by The Data Appeal Company.

    • Data Appeal Studio Icon

      Data Appeal Studio

      Human Experience Intelligence for geographic areas and tourism destinations

      Features

      Explore all Studio features

      Benefits

      The impact of using Data Appeal Studio

      Book a Demo

      Book a Free Demo of Data Appeal Studio

    • Logo Covid Safety Index

      COVID Safety Index

      A real-time indicator to help you navigate through uncertainty.

      Travel Appeal Blue

      Travel Appeal

      Our Ecosystem of cloud products for the Travel & Hospitality industries.

    • Solutions

      Our technology reveals the story behind the data.

    • Data Provisioning

      Get our unique POI, feedback and market data for all your intelligence needs.

      Data Enrichment

      Enrich your CRM, PMS, BI and Data Lake with our information.

      location intelligence icon

      Location Intelligence

      Market Intelligence, Location Intelligence, Data-driven Strategy.

    • API

      From our Data Lake to your apps, reports or systems, via our REST API.

      Data Visualisation

      We deliver insight-rich reports that are tailored to your business needs.

      Voice of Customer

      Collect feedback at every touchpoint. Anytime your customers interact with your brand, you have an opportunity to listen.

    • Industries

      Learn how our AI-powered data fits your business needs.

    • Banking & Finance

      Enrich ratings & gather quality information about businesses anywhere.

      Retail

      Investigate the performance of your digital and physical stores. Drive Sales Growth through Customer Sentiment.

      Telecommunications

      Get a complete understanding of the market for laser-focused sales.

    • Utilities

      Measure the quality of service much better than NPS can. Up-to-date and relevant customer sentiment data for any product or service.

      Real Estate

      Get a comprehensive geographic, demographic and qualitative picture of any location worldwide.

      Travel

      Enterprise-grade analytics, market automation and intelligence for the industry.

  • Partners
    • Resources

      A closer look into what we do.

    • API Documentation

      Our clear and detailed API doc for developers.

      Research

      Our white papers, eBooks and analysis

    • Customer Stories

      Customer Stories

      Learn how our solutions created success for our customers.

      Customer Stories

      News

      The latest news and updates about our products, services and open source technology.

  • Talk with Us

Social Listening Analysis: How Italians are Reacting Online Amid the Covid-19 Crisis

covid-19 italiani social

The Covid-19 Crisis: Between Concern and Gratitute – How Italians are Reacting Online



Concern, anger, sadness, gratitude, fear… The ongoing Covid-19 emergency has uncovered a real Pandora’s Box of emotions online.

With the entire Italian population on forced lockdown for over a month (and counting), social media has become the main outlet for them to express their emotions – from outbursts of frustration to testimonials of pride and appreciation.

To understand the extent of reactions about the coronavirus on social media, The Data Appeal Company collected and analyzed a sample of 23,000 posts published by over 13 thousand unique users during the entire month of March on the major social networks.

Download the complete analysis below to discover the latest insights. Here’s a quick look at what our data analysts uncovered:


The Most Discussed Topics Online

The conversations and posts from Italians on social networks mainly revolve around the healthcare system, government measures, the spread of the contagion and the day-to-day difficulties they face.

Inside thousands of online conversations, the most common topics and keywords that emerged include: life in quarantine, common sense of citizens, precautions against the virus and the most affected geographic areas of Italy.

The overall sentiment associated with these topics is negative in 70% of the posts analysed, a sign that the majority of Italians are not only frustrated with the government and healthcare system, but criticize the the nonchalant behavior of their fellow citizens. In fact, the sentiment discussing ‘precautions’ is negative in 85% of the content recorded.




Social Listening: How Topics Change Over Time

When comparing the conversations between February and March, the one topic that did not fluctuate is the issue of the healthcare system, the center of attention for the majority of online posts.

The topics that gained momentum throughout March relate to the government, quarantine, common sense of Italian citizens and precautions to slow the epidemic. Geographic areas and the coronavirus itself were discussed less in March than in February.



This Data Appeal Analysis also includes:

  • Daily trends of social issues
  • The most common words/phrases used to discuss the ongoing crisis
  • In-depth sentiment analysis on which user emotions have emerged based on the semantically-analyzed content
  • The top hashtags used and the users most frequently mentioned throughout comments and online content relating to the Covid-19 emergency

Complete the form below to download your free Analysis on Covid-19 Social Listening in Italy.


Share:

Share on facebook
Share on twitter
Share on linkedin

RELATED POSTS

We’re happy to help!
Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.