The Data Appeal Company releases the new Tourism Forecast Report on four major European cities: Barcelona, Berlin, Paris and Rome.
In 2022, Europe was a leading destination for international tourism with 585 million arrivals.
However, today factors such as economic concerns, the situation in Ukraine, and the spread of COVID-19 could affect future international travel plans.
Last year the Easter holiday marked a turning point for the tourism industry in many countries. Is Easter 2023 going to be the same?
To determine the likelihood of a full recovery from pre-pandemic tourism levels, The Data Appeal Company carried out a comprehensive forecast of Easter Tourism Trends in 4 of the major EU cities: Barcelona, Berlin, Paris, and Rome during the Easter Week.
2023 Easter tourism trends: some of the key findings
- US visitors are the primary incoming market in terms of flight bookings through the GDS, they are mainly couples (46.8%) and plan to stay up to 13 days on average
- Forecasts on Occupancy Online Travel Agencies rates both in Barcelona, Berlin, Rome and Paris show higher numbers than in 2019 during the Easter Week
- Barcelona attracts again non-European travellers from countries such as South Korea, Argentina, Brazil, and Australia
- Berlin will be popular for budget-conscious travellers
- Paris Accommodation Occupancy via OTAs surpasses 2019 by 2% in Easter Week
- Rome has experienced the highest surge in accommodation prices, with a 34% increase vs 2022, due in part to high inflation, rising costs, and increased international demand
- The report also features an analysis of the Destination Sustainability Index of all the analysed cities