5:00 PM CET
The Impact of the Milano Cortina 2026 Winter Olympics on Italian Tourism
29 January 2026 – 5:00 PM CET
Speakers:
- Giovanna Manzi – Senior Advisor & Board Member, HNH Hospitality; former CEO, BWH Hotel Group Italia
- Damiano Meola – Marketing & Communications Director, The Data Appeal Company
- Federica Amati – Sales Engineer, The Data Appeal Company
Milano Cortina 2026 Winter Olympics: How will the games impact tourism?
The Milano Cortina 2026 Winter Olympic Games are approaching, and their impact on Italian tourism is already taking shape.
Rising prices, increasing pressure on accommodation capacity, and growing international demand point to a high-intensity event set to significantly affect the host territories.
On 29 January at 5:00 PM, Data Appeal’s experts will present the key findings from an exclusive report on the tourism impact of Milano Cortina 2026, which will be released on the same day.
Joined by hospitality expert Giovanna Manzi, former CEO of Best Western Hotels Italy, the webinar will explore:
- How tourism demand is shaping up
- Pricing trends and accommodation saturation
- Where visitors are coming from
- The expected impact of direct tourism spending on local areas
- Risks and opportunities for destinations and operators
- How predictive data can help anticipate challenges and optimise visitor experience
This webinar is designed for DMOs, destinations, hospitality operators, and tourism professionals looking to understand how to use predictive insights to prepare for a global-scale event—and to build an offer and welcome experience that meets expectations.
Attend the webinar and receive the full report.
Sign up to our newsletter to take part in the webinar and receive the full report on the Milano Cortina 2026 Winter Olympic Games.
Register for the webinar and receive the report
Sign up for our newsletter to join the webinar and receive the report on the Milano Cortina 2026 Winter Olympics.
