D/AI Destinations, Data Appeal’s one-stop destination management platform, has become even more comprehensive with a brand-new module, revealing invaluable anonymised analytics on visitor spending.
Data Appeal, an Almawave Group company, is pleased to announce the integration of an innovative Spending Module within D/AI Destinations, made possible through our strategic partnership with Visa, a global leader in digital payments. This collaboration enhances our platform’s ability to boost the attractiveness of tourist destinations through AI-driven insights.
For more information about this partnership and to download the full press release, read the official announcement on Almawave’s website here.
“This agreement represents another important element in enhancing destinations by understanding the needs and expectations of visitors more effectively, thus basing territorial promotion strategies on increasingly effective data and criteria,” emphasises Valeria Sandei, CEO of Almawave.
“We are thrilled about this important agreement with Visa, as it marks a significant step in our mission to support destinations with data-driven solutions for sustainable and competitive growth. The developed tool will greatly assist destinations and DMOs, providing them with an advanced tool for analysing tourist spending,” comments Mirko Lalli, CEO and founder of The Data Appeal Company.
Through this latest addition, tourist destinations can elevate their appeal by leveraging detailed, and comparable insights into visitor spending habits across top international markets—empowering them to attract more travellers and optimise their offerings.
The main categories examined are hospitality, food and catering, transport and shopping, entertainment and attractions. Additionally, the analysis distinguishes between business and leisure spending, providing insights into how these different motivations impact overall expenditure. All data is anonymised, GDPR-compliant, and gives a complete picture of the types of visitor expenditure items at different times and seasons of the year.
Why do you need destination spending data?
By analysing anonymised, aggregated data—updated monthly and including details like visitors’ country of origin and Visa card type—DMOs can now fine-tune their destination offerings to better target and meet tourist needs.
The Spending Module, which draws on a rich, two-year historical database, allows for reliable comparisons with trends across other benchmark destinations and different times of the year. This means promotional campaigns and related investments can be more precisely tailored, boosting their impact.
The integration of AI into the D/AI Destinations platform further transforms destination management. With rapid data processing, the AI delivers predictive analyses and strategic recommendations, optimising marketing efforts and resource allocation. This empowers DMOs to make data-driven decisions, crafting tourism experiences that are both precise and proactive.
How can these Spending Module insights help you achieve your goals?
What makes the Spending Module a game-changing module? How can you, as a destination or DMO, use these insights to make your destination more appealing and increase revenue and profits?
Inform strategic decision-making
The Spending Module provides you with the data to refine your marketing efforts, event planning, and visitor services. By understanding where your visitors spend their money, you can prioritise investments in areas yielding the best returns.
For example, if you notice a trend toward visitors preferring local attractions over shopping or dining, you can create dedicated offers, plan events, and allocate resources accordingly.
“The collaboration with The Data Appeal Company will help guide the decision-making process for players in the public and private tourism sectors using aggregated visitor spending data,” says Stefano M. Stoppani, Country Manager Visa Italy. “Tourist flows represent an important resource for a country like Italy and for its businesses; digital payments act as facilitators and, with the support of technologies, now help design experiences that align more closely with the habits and expectations of visitors. This targeted approach proves strategic, especially with upcoming major international events, and further enhances a sector that is fundamental to the economy.”
Measure ROI on campaigns and events
By integrating spending data with our Events Module, you can now calculate the true ROI of your marketing campaigns or specific events. This means you’ll be able to assess every initiative’s economic impact and adjust your strategy to ensure a higher return on investment for future projects.
Optimise territorial and infrastructural planning
Spending data gives you a window into your visitors’ behaviour and preferences, helping you guide territorial development, infrastructure investments, and service improvements. Whether you enhance public transportation, build new attractions, or help your local stakeholders improve hospitality services, these insights ensure your destination evolves in line with visitor demand.
“This partnership will allow Visa Government Solutions, a division specialised in providing solutions for governments, to assist institutions in new areas of data analysis, such as quantifying the impact of large-scale events, optimising public transport services, and analysing both tourist destinations and non-tourist urban areas,” highlights Mark Palmer, Vice President Europe Visa Government Solutions.
Empower local stakeholders
This isn’t just valuable for you—it’s a tool for your entire destination ecosystem. By sharing these insights with local stakeholders, they can better understand seasonal travel patterns and how spending habits vary by visitor origin. This fosters a collaborative approach to planning, ensuring everyone, from local business owners to city planners, can make more informed, strategic decisions.
Get your free D / AI Destinations demo
D/AI Destinations is a comprehensive destination management platform developed by Data Appeal. Using the power of data analytics and artificial intelligence, it assists tourism organisations and DMOs in optimising their strategies and enhancing the allure of tourist destinations.
The platform provides DMOs with a unique opportunity to understand their visitors from every angle—who’s visiting, when they arrive, and where they come from. It reveals critical details like when they book, what types of accommodations they choose—be it short-term rentals, hotels, or hostels—and now, how much they’re spending and where.
Gain these insights, alongside perspectives on pressing industry topics like sustainability, to observe trends in real-time. Tailor your offerings and refine your marketing efforts, transforming your data-driven decisions into brilliant experiences that make your destination the ultimate choice for travellers.
Start your journey to D/AI Destinations!
Contact our team to request your free demo, no strings attached.
