[FREE WHITE PAPER] Overtourism in Milan: The Perception of Tourism Pressure Among Residents

Is there a direct correlation between overtourism and the perceived quality of life in a tourist destination?

Is the growing number of tourists crowding urban centers always a negative factor, or does it contribute to the improvement of the quality and quantity of services that will also benefit locals?

To explore the relationship between tourism pressure and quality of life, The Data Appeal Company and Doxa have created an exclusive white paper focusing on the city of Milan.

The numbers behind overtourism

Overtourism has increasingly become a buzzword, but also a bit of a fuzzy concept.

Under this label, we’re bombarded daily with numbers, estimates, and sometimes questionable data, which only seem to fuel a heavily skewed and negative view of the issue.

But how much of this story holds up?

With the new white paper Overtourism in Milan: The Perception of Tourism Pressure Among Residents, The Data Appeal Company and Doxa offer the first scientific analysis examining the link between tourism pressure and quality of life in Milan.

Milan serves as a unique case study, helping us better understand patterns that are also cropping up in other global cities.

A world-renowned cultural and tourist hub, Milan was ranked by The Economist as the third city in the world in 2023 for the ratio of tourists to residents.

Inside the report you’ll find:

• KPIs for understanding the relationship between tourism pressure and quality of life
• A clear methodology for analysing the dynamics of each area
• How perceptions of tourism pressure and quality of life vary across the different districts of Milan
• Which areas of Milan are most successful at balancing the lives of residents with the presence of tourists
• What do Milan’s residents think about tourism, as well as city services such as transportation and green spaces

Here are some of the main takeaways

• For 59% of respondents, the quality of life in Milan has worsened
• For 77%, tourism has driven up the cost of living
• Municipality 6 – Barona / Lorenteggio / Navigli is the area of Milan that achieves the best balance between tourism and residents’ quality of life

Who is this white paper designed for?

If you work in tourism and destination management, you’ll discover how data and perceptions can be transformed into a strategic tool for informing public policies and tourism planning decisions.

It’s not just about measuring the impact of tourism, but about steering decisions towards a more sustainable, inclusive model that aligns with the well-being of the local community.