How Visit Sacramento Measures Engagement, Reputation, and Event Impact
February 24, 2026
9:30 AM PT / 6:30 PM CET / 12:30 PM ET 

Speakers: 

• Hannah Babineau, Head of Partnerships & Business Development at The Data Appeal Company 
• Sonya Bradley, Chief Inclusion & Community Relations Officer at Visit Sacramento 

Sacramento is building a reputation as America’s Farm-to-Fork Capital – but how can we measure its impact on visitors, residents, and the wider region? 

Visit Sacramento has invested heavily in community engagement and positioning itself as a vibrant, welcoming destination. But how do you measure something that’s hard-to-quantify such as reputation and local connection? 

In this free webinar, discover how Visit Sacramento leveraged data insights to validate their positioning as “America’s Farm-to-Fork Capital,” measure the impact of hosting Terra Madre Americas, and ensure tourism benefits extend across the wider region. 

What you’ll learn

• Measuring the intangible – Using data to capture reputation, community connection, and local sentiment.
• Understanding regional impact – How events and initiatives create value across the wider region, not just the city centre.
• Evaluating sustainability – How to see the full picture and use insights to plan ahead
• Practical takeaways – Lessons for measuring engagement and reputation in your own destination. 

If you work in tourism or at a DMO, don’t miss this webinar — gain insights into emerging travel trends and see how a data-driven approach can help you achieve your goals.