[FREE REPORT] 7 Megatrends Reshaping International Tourism in 2026

What will the travel industry look like in 2026?
A new eBook by The Data Appeal Company and Mabrian reveals the seven key trends shaping tourism in 2026.

The year ahead promises rapid change and bold opportunities. With emerging trends and evolving traveller expectations, the travel industry stands poised for transformations that could redefine the way we explore the world for years to come.

In this report, we’ll look at the main 7 trends shaping the industry in 2026:

1. The intentional traveller: Personalisation
2. Story-led journeys: Narrative travel
3. The wellbeing reset: Regenerative and active wellness
4. Plus more

Why it matters: For each trend, whether you work in a DMO, the tourism industry, or a related sector, you’ll find actionable insights on how to leverage them to your advantage—whether that means improving visitor engagement, refining your strategy, or spotting new opportunities before your competitors do.